Ben Holtzman, Sammy Lopez, and Fiona Howe Rudin Launch Producing Org Looking to Amplify New Voices | Playbill

Industry News Ben Holtzman, Sammy Lopez, and Fiona Howe Rudin Launch Producing Org Looking to Amplify New Voices

The Broadway producers have joined forces to create P3 Productions.

Ben Holtzman, Sammy Lopez, and Fiona Howe Rudin

Broadway producers Ben Holtzman, Sammy Lopez, and Fiona Howe Rudin have announced the launch of their new producing team, P3 Productions. The focus for P3 Productions will be on supporting new voices and communities to affect change. 

"Since our very first meeting, we felt the potential in our partnership to build thought-provoking stories with artists we admire and respect," shares Holtzman, Lopez, and Rudin in a joint statement. "From Broadway-bound musicals, reimagined classics, and theatre for young audiences, we're excited to develop productions that invite new communities to our process and expand the power of live entertainment."

The joint venture originated in 2019 when producing partners Holtzman and Lopez first worked with Rudin on the sold-out run of Gun & Powder at Virginia's Signature Theatre. Joining them on the P3 Productions staff are assistant producer Keara Moon. ENVEEKAY provides business management.

Holtzman worked closely with Harold Prince until his death in 2016. He serves as executive producer of RANGE, a New York City music collective which he co-founded. Holtzman and Lopez met as college freshmen, becoming producing partners for Be More Chill, Midsummer, and Bradical. Lopez co-founded The Industry Standard Group and Second Act Theatrical Capital, and serves as the 2022 program mentor for Theatre Producers of Color.

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Fiona Howe Rudin has previously worked with Holtzman and Lopez on How to Dance in Ohio (set to premiere this fall at Syracuse Stage) in addition to Gun & Powder. She currently serves as chairman for The New 42nd Street's board of directors and has invested in Hamilton, Moulin Rouge! The Musical, and What the Constitution Means to Me, among others. As a producer, her credits also include Atlantic Theater's The Secret Life of Bees and Tooting Arts Club's Sweeney Todd.

In addition to Gun & Powder, How to Dance in Ohio, Midsummer, and Bradical, P3 Productions is currently developing two other projects with John Leguizamo and Shakina Nayfack.

For more information, visit P3.productions.

 
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