Music Theatre International Wins 2025 Promising Practices Award | Playbill

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Awards Music Theatre International Wins 2025 Promising Practices Award

The theatrical licensor is being honored for its new Broadway Senior collection.

Theatrical licensor Music Theatre International has been named a 2025 winner of the Promising Practices Awards from the Mather Institute. The honor is being given for its recently launched Broadway Senior collection, which offers versions of musicals adapted specifically for older performers. The Promising Practices Awards honor groups that develop new and innovative programs for older adults.

The collection launched earlier this year with five titles: The Music Man SR., Guys and Dolls SR., Singin' in the Rain SR., Fiddler on the Roof SR., and Into the Woods SR. Each show has been cut down to a 60-minute running time, with the licensing process streamlined for ease of production. The company is charging companies a flat $595 fee for everything they need to put up the show, from scripts to performance tracks and a heavily annotated production guide with notes from theatre experts on working with older performers.

The initiative has been in the works since 2014, when a pilot production of Guys and Dolls SR. was mounted at Nebraska's Lincoln Community Theatre.

READ: Inside a Senior Guys and Dolls, Where the Cast Is Over 60 and Cue Cards Are A-OK

“The Promising Practices Awards honors MTI for its unique program offering adaptations of popular musicals specifically developed for performers 55 and better,” says Mather Institute Director Jennifer L. Smith in a statement. “Their Broadway Senior musicals help improve the lives of older adults by offering them a collaborative experience that can improve overall health and well-being.”

“MTI is incredibly grateful for this recognition from Mather Institute," adds MTI President and CEO Drew Cohen. "We created our Broadway Senior musicals in order to make a positive impact in the lives of older adults. Research has shown that performing in a musical offers participants the opportunity to increase self-esteem and confidence while decreasing anxiety and loneliness. The benefits of engaging in the collaborative theatrical process are well-documented, but most of all, it’s fun!”

Learn more about how to license Broadway Senior titles at MTIShows.com.

 
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