On December 21, the New York Times published an article with the headline: "Move Aside, Snowflake: ‘Theater Kid’ Is the New Go-To Political Insult." It attributed the rise of conservative pundits using "theatre kid" as an insult, to denote a “performance-based radicalism”—such as a conspiracy theorist calling incoming New York Mayor Zohran Mamdani a theatre kid (though Mamdani has said he listens to Hamilton and Dear Evan Hansen in the car).

In response, the Educational Theatre Association has launched the Proud Theatre Kid campaign to celebrate theatre kids everywhere. Said Dr. Jennifer Katona, executive director of EdTA, "This weekend, our members made it clear that the New York Times article touched a nerve. We felt it was important to stand up as leaders of the theatre education community and affirm what ‘theatre kid’ really means: creativity, discipline, collaboration, and empathy. The response today has been overwhelming, and it underscores the pride and unity of this community.”

The Association asked its followers to share why they are proud theatre kids. One respondent, who is a reverend, wrote: "My son is 14 and is confident, kind, and creative. I couldn't be prouder! What a wonderful life both of us have found in the theatre. The world needs more of what theatre creates."

Another respondent wrote: “The best description of theatre that I’ve ever heard is 'the gym for empathy.' It strengthened my ability to listen, to express complex ideas, and to put myself in others’ shoes. I can see why that’s threatening to certain politicians and pundits.” 

The Educational Theatre Association is a nonprofit focused on theatre education, serving as a professional association for theatre educators. EdTA is the parent organization of the International Thespian Society, a student honor society that has inducted more than 2.5 million thespians since 1929. Additionally, EdTA operates the Educational Theatre Foundation, the organization’s philanthropic arm dedicated to increasing opportunity and access to school theatre.

Said a representative from EdTA: "At the heart of this campaign is a simple belief: if even one student misses out on the life-changing impact of theatre education, we are all worse off. We want our community to stand together and refuse to let anyone else define what 'theatre kid' means."

EdTA and Playbill are currently collaborating on a new Content Creator Scholarship that will send three students to the 2026 International Thespian Festival.