ATG Entertainment has promoted Erik Newson to senior vice president, Music, Comedy, and Events Programming, North America.

In his new role, Newson will work with ATG’s markets in the U.S., taking on a strategic, national-level approach to the company’s music and comedy programming.

Newson joined ATG Entertainment in 2023 and has been overseeing programming for two New Orleans venues: the Saenger Theatre and the Mahalia Jackson Theater. With more than three decades of leadership across artist management, global touring, talent buying, event production, and agency representation, Newson has built a track record of developing profitable, culturally resonant careers. He has also directed and executed worldwide tours for major artists across genres.

ATG Entertainment North American CEO Lori Hotz said in a statement, “We are delighted for Erik’s promotion. In his new position, he will represent ATG Entertainment in the music industry, elevate our brand nationally, foster relations with existing partners and develop new ones. He will lead our ever-growing MCE team, and continue to collaborate with our marketing, ticketing, and operations teams to bring standout artists and top acts to our venues across the U.S.”

ATG Entertainment is a live music and entertainment company hosting concerts and cultural events across 16 venues in the United States. ATG has presented performances by Sabrina Carpenter, Bob Dylan, Diana Ross, Paul Simon, Jerry Seinfeld, Ed Sheeran, LCD Soundsystem, Robert Plant, and more. The company owns, operates, or programs 72 venues across the U.K., the U.S., and Germany, each year entertaining over 18 million audience members. ATG also owns a leading ticketing platform.