Broadway Grosses Analysis: Sunset Blvd. Finishes Broadway Run on Top | Playbill

Grosses Broadway Grosses Analysis: Sunset Blvd. Finishes Broadway Run on Top

The Tony-winning revival was the highest grosser on the Main Stem last week, setting a single-performance sales record at the St. James.

Graphic by Vi Dang

Sunset Blvd. doesn't need words—they have cash. The Tony-winning revival finished its run at the St. James Theatre July 20 in full opulence, bringing in not only the top gross of its entire run, but the top gross on all of Broadway. That final performance now holds the record for the highest-grossing single performance at the St. James (no small feat for a house that seats 1,648), bringing in $514,515 of the weekly sum of $2.48 million. For those without their calculators handy, that's more than 20% from that one single performance. That weekly total, by the way, is also the highest at the St. James for a non-holiday week. Both that single performance record and non-holiday weekly record beat records set by Frozen in 2018.

Fortunes were up for Broadway on the whole last week, actually, with the 29 currently running shows (one less than last week) bringing in $33.85 million—by the way, half of that increase is all Sunset Blvd.'s. Also seeing notable increases were Cabaret, with theatregoers eager to get one last chance to see outgoing stars Orville Peck and Eva NoblezadaDeath Becomes Her, no doubt thanks to the return of its Tony-nominated leading lady Megan Hiltyand Moulin Rouge! The Musical, with stars Solea Pfeiffer, Jordan Fisher, Austin Durant, and Andy Karl all having played their final performances July 20. That box-office rush put Death Becomes Her into the top five, along with SunsetWickedThe Lion King, and Hamilton.

While the increase was more modest, 2025 Best Musical winner Maybe Happy Ending is still seeing its fortunes improve week after week. Last week's take of $1.35 million was the highest of its entire run, including the Christmas-New Years holiday season, and that has actually been true for the show every week since late May. Tony wins are certainly a big box-office boon, but it looks like nominations or very passionate word of mouth were what this little-show-that-could needed.

Absent wildly priced, A-list star-led revivals like Othello and Glengarry Glen Ross, Bobby Darin biomusical Just in Time, starring Tony winner Jonathan Groff, has taken the mantle of Broadway's most expensive ticket. Last week, 5,728 people saw the show at the Circle in the Square, one of Broadway's smaller houses. Lucky for those producers, they paid an average of $231.77 to get in, with tickets topping out at an eye-popping $574.50. And even still, the show is turning people away, with 103.77% of its seats filled at last week's eight performances (that extra bit comes from standing room tickets, only available when all traditional seats are filled). The show has always been pretty healthy at the box office, but they, too, are seeing receipts go up week after week. Last week was the top gross of its run so far for the second week in a row.

Ticket price is pretty healthy across all of Broadway, with 257,595 cumulative theatregoers paying an average of $131.40 last week, with 228 performances to choose from between 29 plays and musicals. We love to see when heat outside translates to heat at the Broadway box office, too.

Take a look at the full report here.

The $1 Million Club (shows that earned $1 million or more at the box office):

(18 of 29 currently running productions)

The 90s Club (shows that played to 90% or higher of their seats filled over the entire week):

(23 of 29 currently running productions)

 
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