The 39th annual edition of the Broadway Flea Market & Grand Auction, held September 21 in and around Shubert Alley, raised a record-breaking $1,633,803 for Broadway Cares, which also produced.

The day brought together 65 Broadway shows and theatrical organizations at tables. Fans bid on 156 silent and 67 live auction lots offering rare memorabilia and once-in-a-lifetime experiences, while 54 Broadway stars signed autographs and posed for photos.

Among the singular finds at the annual event were stage-used shovels from Death Becomes Her, a cast-signed locker from John Proctor Is the Villain, pothos plants propagated from Jonathan Groff’s Merrily We Roll Along dressing room greenery, and Elphaba- and Glinda-themed Labubus. 

The shows that filled the theatre district streets with props, costumes, posters, Playbills, and more were & Juliet, Aladdin, Beetlejuice, Buena Vista Social Club, Cabaret, Death Becomes Her, Gypsy, Hadestown, Harry Potter and the Cursed Child, Hell's Kitchen, Just in Time, The Lion King, Little Shop of Horrors, Maybe Happy Ending, Moulin Rouge! The Musical, Oh, Mary!, Operation Mincemeat, The Outsiders, Six, Stranger Things: The First Shadow, and Wicked. A special Curtain Call table featured mementos from shows that recently ended their runs, including Redwood, Sunset Blvd., Titaníque, and more.

The tables at this year’s market raised a record $851,552, led by perennial top fundraiser the Association of Theatrical Press Agents and Managers with $86,861. The remaining Top 10 tables: The Outsiders raising $74,002, Hadestown with $48,269, Death Becomes Her with $42,581, Telecharge and the Shubert Organization with $39,031, Maybe Happy Ending with $36,195, Just in Time with $34,143, Curtain Call with $28,330, Wicked and the Broadway Green Alliance with $28,014, and Operation Mincemeat with $27,469. Playbill also had its own table at the fundraiser, taking in $9,867 for Broadway Cares.

Todd Buonopane, Jen Cody, and Michael Goddard returned to Shubert Alley to host the silent auction, along with guest auctioneer Dan Perry. The silent auction raised a near-record $212,354. Topping the lots was the chance to purchase a pair of shoes worn onstage and signed by Bette Midler from the recent revival of Hello, Dolly! at $8,000. Close behind were Kit Connor’s signed, stage-worn Romeo + Juliet tank top at $6,900; the pilot script from SMASH signed by the cast; and the first page of the conductor’s score from the 10th anniversary performance of Hamilton, signed by Lin-Manuel Miranda and Alex Lacamoire, at $6,000.

The day concluded with the live auction, which raised a show-stopping $521,200. The most popular live auction was the chance to watch Hamilton from a music lover’s ultimate “room where it happens”—the orchestra pit—which brought in $21,000.

Close behind was a poster from the original production of Assassins, signed by the cast and late composer/lyricist Stephen Sondheim, which raised $20,000. Opening-night tickets to 13 of this season’s most anticipated new shows brought in $55,050. Leading the way was Ragtime, whose opening night raised $15,000. The runner-up was the upcoming revival of Chess, led by Nicholas Christopher, Lea Michele, and Aaron Tveit, with its opening-night tickets and party fetching $8,000. Auctioneer Nick Nicholson helmed the live auction alongside host Bryan Batt.

While hunting for one-of-a-kind treasures, fans also rubbed elbows with their favorite Broadway stars at the Autograph Table and Photo Booth, raising $26,556. Taking part were F. Murray Abraham, Jenna Bainbridge, Scott Bakula, Dan Berry, Kerry Butler, Marcus Choi, Justin Collette, Kevin Del Aguila, Christian Douglas, Morgan Dudley, Dez Duron, Kurt Elling, Isabella Esler, Andrew Barth Feldman, Drew Gehling, Alex Joseph Grayson, Claire-Marie Hall, Olivia Elease Hardy, Gianna Harris, Jessica Hecht, Grey Henson, Vincent Jamal Hooper, James Monroe Iglehart, Aisha Jackson, Alison Jaye, Lencia Kebede, Andrew Keenan-Bolger, John Krause, Judy Kuhn, McKenzie Kurtz, Jeremy Kushnier, Sky Lakota-Lynch, Gracie Lawrence, Beth Leavel, Jordan Litz, Alison Luff, Ryan McCarten, Javier Muñoz, Tam Mutu, Alex Newell, Michele Pawk, Bernadette Peters, Emma Pittman, Daniel Quadrino, Helen J. Shen, Christopher Sieber, Burke Swanson, Paulo Szot, L. Steven Taylor, Elizabeth Teeter, Allie Trimm, Jordan Tyson, Marisha Wallace, and Michelle Williams. Dionne Figgins, co-founder of Broadway Cares affiliate organization Broadway Serves and a Broadway favorite most recently seen in A Wonderful World: The Louis Armstrong Musical, hosted the Autograph Table and Photo Booth.

And, special “Fleabay” lots in Broadway Cares’ eBay store, allowing fans across the country a chance to snag unique collectibles, raised a record $18,641.

“The Broadway Flea Market & Grand Auction is a joyful reminder of what makes this community so extraordinary,” said Danny Whitman, executive director of Broadway Cares, in a statement. “It exemplifies the most brilliant embodiment of creativity, generosity, and volunteerism in action—those who make Broadway magic happen eight times a week and thousands of fans, coming together to celebrate all things theater. All while ensuring meals, medication, housing and more lifesaving and life-affirming support reaches those who need them most.”

This year’s fundraising will provide lifesaving meals and medication, health care, and hope for all in entertainment and the performing arts, as well as those living with HIV/AIDS or facing other critical illnesses in all 50 states, Puerto Rico, and Washington, D.C.

Last year’s Broadway Flea Market & Grand Auction raised a then-record $1,421,675. Since 1987, the 39 editions of the event have brought in a whopping $21.8 million.

Broadway Cares is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources, and generosity of the American theater community, since 1988 Broadway Cares has awarded more than $300 million for essential services for people with HIV/AIDS and other critical illnesses across the United States.

Visit BroadwayCares.org.

Check out photos from the day-long event below:

close gallery

0 of

Photos: 2025 Broadway Flea Market & Grand Auction

Next Slide  

You may also like

• 
  Peter and the Wolf, Peter and the Starcatcher, and More Creative PLAYBILLDER Covers
• 
  Photos: Guys and Dolls at Shakespeare Theatre Company
• 
  Photos: Jeremy Jordan and Aisha Jackson in The Great Gatsby