Theatrical general manager Samuel Dallas launches Envoy Theatricals, a new general management firm, July 7.

The new company is offering full-service general management for Broadway, Off-Broadway, national tours, and special theatrical and concert events. Envoy provides producers and creative teams with a boutique firm approach, grounded in industry-best practices scalable for projects of all sizes.

Dallas previously served as a general manager at ShowTown Theatricals, where he managed the Tony-winning revival of Parade (2023 revival and 2025 national tour), Into the Woods (2022 Broadway revival and 2023 national tour), Job (Broadway and Off-Broadway), How to Dance in Ohio (Broadway), A Christmas Carol (Broadway, 2021 Los Angeles national tour, and San Francisco sit-down), Sexual Misconduct of the Middle Classes starring Hugh Jackman (Audible Theater, 2025), Creditors starring Liev Schreiber (Audible Theater, 2025), the Jimmy Awards (2022–2025), Curtain Up! (2021–2022), and Trisha Paytas on Broadway (2025). 

Dallas had earlier worked at ICM Partners, overseeing negotiations, client relations, and contract management for its theatrical clients.

“I’m thrilled to be launching Envoy Theatricals,” says Dallas in a statement. “With my experience and insight, I look forward to leading Envoy in my own, unique way—emphasizing partnership, transparency, and the kind of thoughtful management that supports bold artistic vision. I believe the most successful productions are born from environments where creativity is met with clarity and precision, and my team and I will build those environments alongside the producers, artists, and teams involved in each project.”

Envoy Theatricals is located at 246 44th Street. For business inquires, contact [email protected].