Mamma Mia!'s Broadway Return Keeps Setting Box Office Records, and More From Last Week's Broadway Grosses | Playbill

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Grosses Mamma Mia!'s Broadway Return Keeps Setting Box Office Records, and More From Last Week's Broadway Grosses

It's a rich producer's world for the ABBA jukebox musical, back at the Winter Garden.
By Logan Culwell-Block
August 26, 2025
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Graphic by Vi Dang

Watch that girl and dig that scene because the box office of Broadway's Mamma Mia! has producers dancing, queen! For the second week in a row, the Broadway revival of the ABBA jukebox favorite brought in the highest gross of its entire run, and of the musical's entire run (including the long-running, megahit original production) too. Part of that isn't exactly surprising thanks to much higher ticket prices on the Main Stem than the musical's first time around (thanks, inflation!), but it's nevertheless a stunning picture of just how popular the 2001 musical continues to be with audiences. If this box office performance continues, be on the lookout for news of an extension before you can say "Voulez-Vous."

The musical's $1.79 million take was the fourth-highest on Broadway last week, beaten only by Hamilton (with $2.11 million), Wicked (with $2.01 million), and The Lion King (with $1.79 million). Taking the fifth spot was this year's Best Musical Tony winner Maybe Happy Ending, whose own steady box office climb has been continuing nicely since taking home Broadway's top honor in June. All eyes will be on that show's performance week after next, when we'll get our first week of grosses for performances without the show's Tony-winning original star and co-producer Darren Criss (himself a box office draw and audience favorite). Criss begins a nine-week leave of absence following the August 31 performance, during which the role will be played by Andrew Barth Feldman. The casting decision has drawn more than a little controversy since it was announced, and it remains to be seen if the chatter will affect the show's box office.

On the whole, Broadway continued an end-of-summer downturn last week, with grosses falling by just under 4% over the 28 shows running compared to the week prior. There was also one fewer show last week, which of course accounts for much of that drop. But average ticket price dropped as well, by $1.79 to $119.40. But that is somewhat to be expected. This post-summer period is one of Broadway's slow moments, and the industry uses those times to offer ticket deals and keep shows going while we wait for tourism to pick up again. Last week saw the summer edition of Kids' Night On Broadway, which lets parents bring their kids to shows for free with their own full-priced ticket. The return of Broadway Week is just around the corner, too, which gives the BOGO experience to everybody rather than just the child bearing. In other words, if you can get yourself to Broadway right now, we're going into a wonderful and budget-friendly time to catch some shows.

The good news is we're currently out-pacing last season, a season that was itself the highest-grossing in Broadway history. This season to date has brought in 7.62% more in revenue than the same period from last season; attendance is up by a similar amount, too. As long as they can keep that going, Broadway will be in great shape.

Take a look at the full report here.

The $1 Million Club (shows that earned $1 million or more at the box office):

(12 of 28 currently running productions)

The 90s Club (shows that played to 90% or higher of their seats filled over the entire week):

(18 of 28 currently running productions)

 
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