The Atlanta Opera
Atlanta, GA
US

DESCRIPTION

POSITION SUMMARY

The Marketing Manager plays a key role in driving audience growth and revenue for The Atlanta Opera. As part of the newly formed Advancement Team—which integrates Marketing, Development, Box Office, and Revenue Operations—this role leads paid media strategy, pricing innovation, and customer engagement efforts. This individual combines creative vision with analytical rigor to optimize ticket sales, streaming subscriptions, and audience retention.

KEY RESPONSIBILITIES

Position responsibilities include, but are not limited to, the following duties in addition to other duties as assigned.

· Paid Media Strategy & Management: Lead paid campaigns across search, social, email, and SMS; manage external vendors to ensure performance and brand alignment.

· Pricing & Revenue Optimization: Develop dynamic ticket pricing models in collaboration with Advancement Leadership and Box Office, including tiering and subscription experiments.

· Audience Research & Persona Development: Create and maintain customer personas to guide targeting and messaging; document insights in a marketing playbook.

· Content & Calendar Planning: Build integrated content calendars across paid, owned, and earned media aligned with performance schedules.

· Email & SMS Marketing Oversight: Ensure campaigns are segmented, compliant, and conversion-optimized through vendor partnerships.

· Analytics & Reporting: Monitor KPIs (ROI, CPA, CTR, conversion rates); present monthly performance summaries to Advancement and quarterly reports to Executive Team.

· Cross-Team Collaboration: Align messaging and timing across Box Office, PR/Comms, Development, and Production.

· Vendor Management: Oversee creative and technical partners to ensure timely delivery of assets and reports.

· Campaign Optimization: Adjust strategies based on ticketing trends, demand forecasting, and seat-tier performance.

· Constructive Feedback: Embrace a growth mindset and collaborate openly to improve clarity, creativity, and impact of communications.

· Performance Planning: Develop seasonal marketing plans that integrate paid, owned, and earned channels.

· Brand Alignment: Partner with PR/Comms and Creative Director to ensure consistent voice and tone across all platforms.

Qualifications

· 5–7 years in digital marketing, advertising, or performance marketing; experience in arts, entertainment, or ticketed events preferred

· Strong understanding of customer acquisition, retention, and conversion strategies

· Experience managing paid media budgets and vendors with measurable ROI

· Proficiency in marketing analytics and campaign reporting

· Skilled in pricing strategy and audience development

· Excellent communication and project management skills

· Familiarity with tools like Google Analytics 4, Google Ads, Meta Business Suite, Asana, Microsoft Teams, CRM platforms; Tessitura and Wordfly a plus

· Comfortable using AI tools for research, planning, and content refinement

· Bachelor’s degree in Marketing, Business, or related field preferred (but not required)

SALARY

$60,000.00 – $70,000.00 per year

APPLY BY EMAIL

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