RiseNY, in a partnership with Playbill, presented a free Pride celebration, Rise Up. Live Proud., June 26 to benefit Heritage of Pride. The event was hosted by activist and NYC Pride Grand Marshal Marti Gould Cummings.

Watch highlights from the performance—including Mario Cantone's rendition of "I'm Gonna Live Till I Die," Anthony Rapp's take on "True Colors," two songs from the Broadway hit Wicked, and more—in the video above.

The outdoor event—which united Broadway stars, LGBTQIA+ artists, and allies for an uplifting celebration of music, pride, and community—was staged on the Torch Balcony at RiseNY, overlooking West 45th Street in Times Square.

Performers included Rapp (Rent), Cantone (And Just Like That…), Sandra Valls (Real Women Have Curves: The Musical), Jackie Cox (RuPaul's Drag Race), and Wicked cast members Lissa deGuzman and Jennafer Newberry. Activist, entertainer, and NYC Pride Grand Marshall Marti Gould Cummings hosted.

“NYC Pride is grateful to have partners like RiseNY and Playbill uplifting LGBTQIA+ voices in such an iconic New York City setting,” said Matthew Şenız-Cheng, associate director of Corporate Partnerships of NYC Pride, in an earlier statement. “This celebration reminds us of the power of joy, community, and visibility during Pride Month and beyond.”

The free event, open to locals, tourists, and theatre fans alike, also included an online raffle, offering the chance to win exclusive Broadway merchandise, show tickets, and one-of-a-kind theatrical experiences.

All proceeds from the raffle benefit NYC Pride/Heritage of Pride, helping to support year-round programs that empower and uplift the LGBTQIA+ community. 

RiseNY is an immersive museum dedicated to showcasing the vibrant culture, history, and stories of New York City. Through cutting-edge technology and innovative storytelling, RiseNY provides visitors with an unforgettable journey through the heart of the city that never sleeps.