Broadway advertising agency AKA has announced the appointment of Beth Watson as senior vice president, head of theater. 

Watson's most recent position was executive vice president and co-head of the New York office at SINE Digital. She served as in-house brand director for Josh Groban and TourDForce Productions, and vice president client services at SpotCo, where she launched her career.

“Joining AKA feels like a return home to the heart of theatrical storytelling,” Watson said in a statement. “This team has been setting the standard for strategic creativity in the industry, and I’m honored to help shape the next chapter of its legacy. I can’t wait to collaborate with our clients and colleagues to craft work that not only sells tickets but sparks cultural conversation.”

“We’re thrilled to welcome Beth to the team," added Elizabeth Furze, CEO of AKA North America. "She brings a powerful blend of deep experience, strategic insight, and collaborative spirit that will serve our clients and our team brilliantly. As we celebrate Robert’s outstanding leadership and prepare for this next chapter, we’re excited for all that lies ahead under Beth’s guidance."

Watson will succeed Robert Jones, working closely with Jones through a transition period leading up to his June 13 departure. Jones is departing to become chief marketing officer at Lincoln Center Theater.

“It’s been an incredible 5 years with AKA,” Jones said in a statement. “I’m deeply proud of what we’ve built together: bold campaigns, meaningful collaborations, and lasting partnerships. All of this with the brilliant team I’m honored to work with, and some truly exceptional clients that we’ve been privileged to champion. I’m extremely excited for my next adventure at LCT, and I leave AKA thrilled for what’s ahead for them, and for Beth’s talent and skill to be at the helm of the theatrical division.” 

Visit AKA.nyc for more information.