Broadway Sacramento
Sacramento, CA
US

DESCRIPTION

Job Title: Director of Marketing – Broadway At Music Circus

Classification: Full time, on-site

Responsibilities

· Budget for and create strategic, multi-platform marketing plan for Broadway At Music Circus shows, including initiatives for subscriptions, single tickets and group sales.

· Collaborate with Media Buyer for planning and implementing advertising buys.

· Oversee creation of marketing materials, including working with external professionals for photo and video assets and production of radio, TV and digital spots.

· Write, edit and proofread content for marketing materials, ensuring accuracy and adherence to brand guidelines.

· Monitor ticket sales data to analyze impact of marketing initiatives and adjust as necessary.

· Co-manage Broadway Sacramento Marketing department staff.

· Provide marketing input and content creation for other Broadway Sacramento departments as needed.

Qualifications

· Extensive, senior level professional marketing experience in live entertainment field.

· Impeccable writing, editing and proofreading skills.

· Solid communication and interpersonal skills.

· Strong organizational, problem-solving and prioritization skills.

· Ability to manage multiple projects and work effectively in a fast-paced, deadline-driven environment.

Preferred

· Experience or interest in musical theatre genre.

· Familiarity with the unique marketing nuances of regional theaters.

· Basic knowledge of ticketing platforms such as Tessitura.

· Familiarity with email marketing platforms such as Wordfly.

Physical Requirements

· Ability to sit for extended periods of time.

· Ability to occasionally lift up to 30 pounds.

Broadway Sacramento is committed to creating an equitable, inclusive and accessible environment and is proud to be an equal opportunity employer. We are interested in finding the best candidate for the job, and that candidate may come from a less traditional background. We may consider an equivalent combination of knowledge, skills, education and experience to meet the qualifications.

This on-site job description is intended to describe the general nature and level of work being performed by the individual in this position. It is not to be construed as an exhaustive list of all responsibilities, duties and skills required. All personnel may be required to perform duties outside their normal responsibilities from time to time, as needed.

About Broadway Sacramento

Currently celebrating its 75th anniversary, Broadway Sacramento has grown to become Northern California’s premiere producer and presenter of musical theatre, and the largest nonprofit musical theatre company in the state. Through its musical theatre productions and education programs, Broadway Sacramento serves more than 250,000 patrons in the Sacramento region every year. For more information: BroadwaySacramento.com.

SALARY

$95,000.00 – $105,000.00 per year

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