Broadway Grosses Analysis: Box Office Holds Its Breath for a Tonys Bump | Playbill

Grosses Broadway Grosses Analysis: Box Office Holds Its Breath for a Tonys Bump

Grosses remained steady in the final pre-Tonys week on Broadway.

Graphic by Vi Dang

Broadway box offices seemed to be holding their breath for the results of this year's Tony Awards last week. The newest data from The Broadway League covers performances up to the big night, but not any post-Tonys bump. With the cumulative grosses coming in at $30.9 million over 33 running shows, many productions are likely hoping for better news next week now that many of the newest shows have won Tonys.

Probably none more so than Kimberly Akimbo, which came out of this year's Tonys crowned Best Musical, not to mention becoming the most Tony-winning production of the season. Last week it brought in $526,175.21, which is more or less right in the middle of where it's tended to land since beginning performances last year—the production has yet to join the $1 Million Club. The Jeanine Tesori-David Lindsay-Abaire musical had arguably the most to gain at the Tonys, and, of course, it ended the evening on top, also winning awards for its score, book, and leading and featured actresses. Hopefully, we will be able to watch those trophies turn into a notable rise at the box office. (And, the musical did fill 97.26% of its seats at the Booth Theatre, showing it’s less in need of people wanting to see it than it is for those people to pay more for the experience.) Best Play winner Leopoldstadt wasn't much higher, bringing in $650,355 last week, but the Tom Stoppard play is nearing the end of what has been an incredibly successful run for a play—their grosses topped out at $1.18 million last November.

The story is different for this year's Tony-winning revivals—or revival, rather (Topdog/Underdog closed its limited engagement in January). Parade, winner of Best Revival of Musical, pulled in $1.06 million last week, which is more or less where the production has hovered for a while. It will be interesting to see if the production starts to challenge Sweeney Todd at the box office when post-Tonys numbers come in next week. The production was victorious over the Sondheim revival when it came to Tony Awards, but the Josh Groban-Annaleigh Ashford-led production has consistently been one of the top-grossing on the Main Stem. Last week, in fact, the thriller was the third-highest grossing of all the currently running productions, beating even juggernaut Hamilton. Tony Awards can have a huge impact on the box office, but it seems unlikely that Sweeney losing the Best Revival Tony to Parade will hurt its momentum much, if at all.

Take a look at the full report here.

The $1 Million Club (shows that earned $1 million or more at the box office):

(11 of 33 currently running productions)

The 90s Club
(shows that played to 90% or higher of their seats filled over the entire week):

(17 of 33 currently running productions)

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