ATG Entertainment USA
New york, NY
US

CONTACT NAME

Lauren Casimir

DESCRIPTION

POSITION: VP, Marketing & Sales — North America LOCATION: New York, NY

REPORTS TO: CEO, North America

DIRECT REPORTS:

· Head of CRM & Data Analytics

· Performance Marketing & E-Commerce Manager

· Director of MCE Marketing – North America

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ABOUT THE POSITION

The VP, Marketing & Sales – North America is responsible for leading the strategy and execution of all marketing, sales, and sponsorship initiatives across ATG’s U.S. venues. These executive drives commercial performance across theatrical, and all self-promoted music, comedy, and events (MCE) content, ensuring revenue growth, strong brand positioning, and best-in-class patron engagement. The role reports directly to the CEO, North America, and maintains a dotted-line reporting relationship to the Group Chief Marketing Officer to ensure alignment with global marketing priorities and brand standards.

This role oversees all North American sponsorship initiatives and serves as the primary ATG contact for the company’s sponsorship agency. They will develop scalable partnership programs and ensure sponsorship objectives are delivered consistently across all venues and verticals.

In partnership with the North American Management Team (NAMT), this leader shapes ATG’s corporate narrative and external profile—positioning ATG as a global force in live entertainment, a creatively led organization, and a trusted partner for producers, promoters, and brand partners.

The position manages Three direct reports and has dotted-line oversight of local marketing directors across ATG’s U.S. venues. The VP sits on the NAMT.

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KEY RESPONSIBILITIES

Strategic Leadership & Revenue Growth

· Lead strategy to drive ticket sales and maximize revenue across all U.S. venues, with emphasis on self-promoted MCE and theatrical content.

· Build strategies to exceed KPIs including occupancy, ATP, conversion, and ROI on marketing spend.

· Oversee data-driven insight generation to understand audience behavior, market trends, and growth opportunities.

· Explore and seek new revenue streams through creative solutions and offerings.

Team Leadership & Organizational Alignment

· Manage and develop three direct reports

· Ensure alignment of sales, marketing, CRM, and e-Commerce strategies with business needs of the whole organization

· Provide dotted-line guidance to local marketing directors across all NA venues.

· Facilitate onboarding, training, and best-practice sharing across all U.S. marketing teams.

· Collaborate closely with the Chief Content Officer, SVP of Music/Comedy/Special Events, SVP of Regional Programming, VP of Ticketing, and VP of Hospitality to align messaging, sales strategy, and customer experience.

Sponsorship & Partnerships

· Oversee all North American sponsorship strategy, execution, and reporting.

· Drive national-level sponsorship opportunities, including cross-venue packages, multi-vertical campaigns, and brand integrations.

· Establish consistent sponsorship processes, toolkits, KPIs, and measurement frameworks across the U.S. portfolio.

· Partner closely with internal teams and venue leadership to ensure sponsorship deliverables are met and activated at the highest standard.

Brand, Communications & Corporate Positioning

· Champion the ATGE brands in relation to the wider live-entertainment ecosystem, ensuring we show up with clarity and distinction.

· Contribute to establishing ATGE as a go-to destination for audiences and artists through consistent, resonant brand expression.

· Serve as ATG’s North American brand steward—defining messaging, elevating brand visibility, and ensuring consistency across touchpoints.

· Oversee corporate digital communications, including website content, video, and social channels.

· Represent ATG as a spokesperson where appropriate.

· Support M&A efforts through marketing and PR strategy development.

Agency & Vendor Management

· Manage agency relationships, negotiate corporate rates, and ensure alignment across national and local offices.

· Oversee performance marketing and e-commerce initiatives, ensuring continual optimization and innovation.

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EXPERIENCE & SKILLS

· Deep experience in live entertainment marketing (theatrical, concerts, comedy, family, and/or attractions).

· Proven track record delivering high-impact marketing, ticket sales, communications, and sponsorship programs.

· Experience in sponsorship strategy, brand partnerships, or agency management strongly preferred.

· Strong B2C and B2B marketing capabilities, including messaging development, business partner engagement, and revenue-driving strategy.

· Highly analytical with success interpreting data to drive commercial outcomes.

· Experience working within multinational organizations and distributed teams.

· Outstanding communication, leadership, and stakeholder management skills.

· Demonstrated commitment to IDEA principles (inclusion, diversity, equity, access).

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COMPETENCIES

· Commercial Acumen – Revenue-driven mindset with financial and strategic rigor.

· Customer Centricity – Anticipates and responds to audience, partner, and stakeholder needs.

· Collaboration – Skilled at unifying cross-functional teams and navigating complex environments.

· Ownership & Accountability – Takes initiative, drives outcomes, and manages multiple priorities to deadline.

· Organizational & Project Leadership – Strong structure, communication, planning, and change-management skills.

· Creativity & Innovation – Proposes new solutions, challenges norms, and embraces experimentation.

· Curiosity – Continuously learns, explores new ideas, and seeks performance improvement.

BENEFITS

· 401K eligible, competitive healthcare plan, and paid vacation

ABOUT ATG Entertainment

Nothing beats the energy and excitement of a great live performance. That’s why our mission is to bring the very best in music, theater, comedy, and more, to the largest possible number of people. Since 1992, we’ve grown to be a world leader in live entertainment. 10 million people a year attend live performances at one of our 50 iconic venues across North America, the United Kingdom and Germany. That number keeps growing. We partner with the world’s top creative talent and present critically acclaimed productions which have won more than 80 Tony and Olivier Awards over the years. We also operate some of the world’s most popular theatre ticketing sites, with 11 million and counting customers getting their tickets directly from us.

People are at the heart of our success. Our core values - Passionate, Smart, Collaborative and Ambitious – are about our people. Thousands of people work for ATG worldwide and it’s their passion and commitment that allows us to create great live entertainment experiences.

ATG’S INCLUSION, DIVERSITY, EQUITY, & ACCESS MISSION STATEMENT

Our stages are a platform for compelling stories – stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are passionate about the pursuit of true diversity and equality. We strive to make our venues beacons of these ideals in our communities. Onstage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves. At ATG, we provide a stage for everyone.

DURATION

Dec 16, 2025

SALARY

$200,000.00 – $250,000.00 per year

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