Influencer Communications Manager
CATEGORY: Administrative
Relay Influence
New York, NY
US
Job Details
DESCRIPTION
Location: New York, NY (Hybrid - Must Be Located In NYC)
About Us: Relay Influence is a dynamic influencer marketing agency specializing in the live entertainment sector. We work with a diverse range of clients, including Broadway, off-Broadway and various Live Entertainment productions. Our mission is to connect compelling storytelling with influential voices to captivate and engage audiences globally.
Position Summary: We’re seeking an organized, people-forward Influencer Communications Manager to own and elevate influencer-facing communication across campaigns. This role is central to ensuring creators have everything they need to deliver high-quality content on time: clear messaging, strong briefs, thoughtful follow-through, smooth approvals, and consistent relationship management.
The ideal candidate is passionate about theater and live entertainment, highly responsive, detail-oriented, and confident in communicating with creators, agents, clients, and partners across platforms.
This is a hybrid role based in New York City, requiring 2–3 days per week in-person office days for events, meetings, and collaboration.
This is a hybrid role based in New York City, requiring 2–3 days per week in-person office days for events, meetings, and collaboration.
Key Responsibilities
Client Communication + Account Support:
- Own day-to-day client communication for assigned campaigns (updates, timelines, deliverables, next steps).
- Gather kickoff inputs and translate objectives into creator-ready briefs (messaging, guidelines, deliverables, FTC, CTA/ticketing).
- Manage feedback and approvals end-to-end: consolidate client notes, align expectations, and flag risks early to keep stakeholders on track.
Influencer Communications + Talent Coordination:
- Serve as the primary point of contact for creators and reps from outreach through wrap.
- Send and manage all creator communications (outreach, confirmations, schedules, briefs, reminders, usage requests, follow-ups).
- Deliver a consistent, high-touch creator experience aligned with Relay and client standards.
Content Oversight + Creative Direction:
- Lead creative strategy for influencer partners to ensure content aligns with client goals, brand voice, and campaign KPIs.
- Develop and maintain campaign briefs, creator toolkits, and templates (scripts, FAQs, event-day guidance, shot lists, key moments).
- Provide creative direction on concepts, hooks, storytelling angles, captions, and CTAs to elevate content quality and performance.
- Review content for brand alignment, accuracy, compliance (FTC), and overall quality; deliver clear revision notes and manage review rounds as needed.
- Partner with internal teams and clients to align on creative expectations, approvals, and final deliverables.
Analytics + Reporting:
- Track KPIs (reach, engagement, impressions, clicks, conversions) and compile weekly/monthly reporting with insights and recommendations.
- Monitor platform trends and competitive activity to inform ongoing optimizations.
Campaign Strategy + Execution Support:
- Support influencer strategy and execution for Broadway and live entertainment clients.
- Assist with creator identification and outreach in partnership with leadership.
Relay Brand Contributions:
- Support Relay’s owned social/community efforts and potential collaborations.
- Contribute to brainstorms, internal meetings, and new business pitches.
Qualifications:
- 4+ years of experience in influencer marketing or theater industry.
- Strong knowledge of social media platforms and influencer marketing tools.
- Excellent writing skills with strong attention to detail and ability to simplify complex feedback.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Creative thinker and quick decision-maker.
- Proven track record of successful influencer campaigns and strong influencer relationships.
- NYC-based and able to attend in-person events as needed.
Benefits:
- Salary $70,000 – $80,000, commensurate with experience
- 401K Plan w/ company match and medical insurance.
- Generous vacation package and summer Fridays
- Hybrid work (2-3 days in office) with in-person events.
- Opportunity to work with some of the most exciting productions in the theater and entertainment industry.
- Theater and other event tickets.
- Collaborative and supportive work environment.
- Professional development opportunities.
DURATION
Jan 5, 2026 -
SALARY
$70,000.00 – $80,000.00 per year
HOW TO APPLY
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