Off-Broadway News
Jamie Allan Magic Show Amaze Again Extends Off-Broadway
The London hit is directed by Jonathan Goodwin.
March 10, 2026 By Andrew Gans
Jamie Allan's magic show Amaze, which played an acclaimed run at the Criterion Theatre in London’s West End, has extended its New York debut at New World Stages again.
Off-Broadway previews began July 20, 2025, prior to an official opening August 13 for an initial limited engagement through November 2. Performances were subsequently extended through February 22, 2026, and the production has just announced it will now continue to September 6.
Co-created by Allan and Tommy Bond, Amaze is directed by Jonathan Goodwin and also features Natalia Love. The extension follows the show playing its 300th performance.
“I’m incredibly honored to have performed for New York audiences 300 times,” says creator Allan in a statement. “Bringing a show to New York has always been a dream of mine, and I’m excited to keep sharing Amaze with even more audiences in this incredible city.
Combining state-of-the-art technology with conjuring techniques, Amaze is described as a "story-driven magic show that puts the wonder directly into the hands of the audience and makes them feel part of the magic."
Star, co-creator, and executive producer Allan said in an earlier statement, “Amaze is a deeply emotional show for me to deliver and is so very personal. It is incredibly rewarding to see the magic and my true story connect so deeply with people. Amaze is a show about a child who dreams of being a magician, and a huge part of that dream for me was to appear in my own show. In many ways, part of my story will be lived out on stage every night. We’ve had huge success in London, and I can’t wait for New York audiences to join me for this turbo-charged version of Amaze.”
The creative team also includes illusion director Richard Young, set designer Damien Stanton, and sound designer Ryan Borshuk. The creative consultant and understudy is Harry De Cruz, the senior creative designer is Clare Nordbruch, the illusion production manager is Greg Frewin, creature effects are by Axtell Expressions, graphic design and photography are by Ingenious Design UK, and illusion fabrication is by Adam Topham, Greg Frewin, and Willie Kennedy.
Allan premiered his brand of iMagician on British TV in 1995 as a teenager, captivating audiences with his innovative approach. Since then, he has continued to push the boundaries of modern illusions, incorporating holograms, laser beams, 3D video mapping, and interactive social media to engage spectators.
Amaze is produced by Corey Ross and executive-produced by Steve Sterling.
For ticket information click here.
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