Broadway said goodbye to the star-led revival of Romeo and Juliet at the Circle in the Square Theatre last week, and it looks like theatregoers were willing to pay a premium to see the final performances.
The production—which had been sold out all but one week of its entire run—carried an average ticket price of $225 last week, the highest on the Main Stem. And that helped the revival see the highest gross of its entire run, a total of $1.5 million. We found out earlier today that the production recouped its entire $7 million initial investment and that its audiences were the youngest in recorded Broadway history. Looks like the revival found a winning combination that millennials and Gen-Zs were more than willing to pay for.
With Broadway Week's BOGO ticket offer behind us, we saw cumulative grosses make a pretty steep increase last week. The final week of Broadway Week saw $28 million over the 27 available shows, which this week, albeit with one additional show (Operation Mincemeat with only one single preview), brought in $32 million—a 14.4% increase. Unsurprisingly, that was almost completely because of ticket prices. The average paid ticket last week was $132.29, up almost $20 from $113.50 the week prior. Even with actual attendance down ever so slightly—just under 2%, to be exact—that translated to huge gains across the board. Compared to this same period from last season, we're currently besting the 2023–2024 season by 19.45%.
As for the winners, Wicked continued its reign of dominance in the number-one spot, followed by Hamilton, The Lion King, and The Outsiders. That fifth spot was filled by All In, which, while a high-grossing play throughout its run, was not a top-five mainstay. That's another show that saw success with some pricey tickets. Its final week played to an average ticket price of $197. No wonder its producers have already announced a follow-up for next season.
Take a look at the full report here.
The $1 Million Club (shows that earned $1 million or more at the box office):
- Wicked ($2.63 million)
- Hamilton
- The Lion King
- The Outsiders
- All In: Comedy About Love
- Romeo and Juliet
- Gypsy
- MJ The Musical
- The Great Gatsby
- Death Becomes Her
- Sunset Boulevard
- Aladdin
- Hell's Kitchen
- Harry Potter and the Cursed Child
- Cabaret
- Moulin Rouge! The Musical
- & Juliet
- The Book of Mormon
(18 of 28 currently running productions)
The 90s Club (shows that played to 90% or higher of their seats filled over the entire week):
- Romeo + Juliet (103.34%)
- The Outsiders (100.74%)
- All In: Comedy About Love (100%)
- Operation Mincemeat (100%)
- Wicked (100%)
- Death Becomes Her
- Redwood
- Maybe Happy Ending
- Hadestown
- Moulin Rouge! The Musical
- & Juliet
- The Lion King
- Aladdin
- The Book of Mormon
- English
- Hamilton
- The Great Gatsby
- MJ The Musical
(18 of 28 currently running productions)
