Tony Awards
Hamilton + Canva Contest
Broadway Shows
News & Features
Jobs
Podcast
Broadway Weekly Schedule
Broadway Grosses
Games
Discount Tickets
Build-Your-Own Playbill
Playbill Travel & Cruises
NYC/London Hotel Deals
Classic Arts
Shop For Gifts
Advertise With Us
Tony Awards
News
Broadway Shows
Jobs
PLAYBILLDER
Playbill Store
Hamilton + Canva Contest
Advertise
A TRUSTED THEATRE RESOURCE SINCE 1884
Tony Awards
News
Broadway Shows
Jobs
PLAYBILLDER
Playbill Store
Hamilton + Canva Contest
Advertise
0 Related Articles
5 New York City Beaches to Enjoy This Summer
Samantha Barks-Led
Frozen
Premieres on Disney+ June 20
Juneteenth
Broadway Concert Features Jasmine Amy Rogers, Kecia Lewis, NaTasha Yvette Williams,
Melba Moore Will Celebrate Broadway Greats in Upcoming NYC Concerts
U.K. World Premiere of James Inverne's
That Bastard, Puccini!
Finds Its Cast
0 New
Search
Viva Madison Avenue!
Broadway
Original
Viva Madison Avenue!
Broadway
Original
Longacre Theatre
220 W. 48th St., New York, NY
SYNOPSIS:
playwright:
George Panetta
People (25)
Mary Alice Bayh
Jane
(Original)
Jed Allan
The Stag
(Original)
Burt Berger
Head of Research
(Original)
Fred Clark
Ed Noone
(Original)
Robert Dowdell
Sandy Neal
(Original)
Paul E. Richards
Toro
(Original)
Edward Earle
Engineer
(Original)
Buddy Hackett
Joe Caputo
(Original)
Lee Krieger
George Caruso
(Original)
Carl Low
Copy Chief
(Original)
Jan Miner
Peggy
(Original)
Peggy Pope
Girl in the Hotel
(Original)
Richard Poston
Research Assistant
(Original)
Earl Rowe
Frank O'Boyle
(Original)
Frances Sternhagen
Dee Jones
(Original)
William Windom
Jim Leary
(Original)
View All Current Cast
Mary Alice Bayh
Jane
(Original)
Jed Allan
The Stag
(Original)
Burt Berger
Head of Research
(Original)
Fred Clark
Ed Noone
(Original)
Robert Dowdell
Sandy Neal
(Original)
Paul E. Richards
Toro
(Original)
Edward Earle
Engineer
(Original)
Buddy Hackett
Joe Caputo
(Original)
Lee Krieger
George Caruso
(Original)
Carl Low
Copy Chief
(Original)
Jan Miner
Peggy
(Original)
Peggy Pope
Girl in the Hotel
(Original)
Richard Poston
Research Assistant
(Original)
Earl Rowe
Frank O'Boyle
(Original)
Frances Sternhagen
Dee Jones
(Original)
William Windom
Jim Leary
(Original)
View All Cast
George Panetta
Writer
Aaron Frankel
Director
William and Jean Eckart
Scenic Design
Lighting Design
Frank Thompson
Costume Design
Burry Fredrik
Production Stage Manager
Richard Merrell
Stage Manager
Dorothy Ross
Press Representative
Selma Tamber
Producer
Martin H. Poll
Producer
View All Production Team
Pro Info
Opening Date
Apr
6
1960
Closing Date
Apr
7
1960
Performances
2
as of Jun 20, 2025
Find Theatre Souvenirs Here
The Playbill Store
Click to Shop Now
Shows That Opened That Season: 1960–1961
A Second String
Bye Bye Birdie
King Henry IV, Part II
Duel of Angels
From A to Z
View All
