MCC Theater seeks a dynamic and experienced Director of Marketing & Audience Engagement to grow, welcome, and inspire audiences while maximizing earned revenue. At a moment of continued artistic ambition and institutional evolution, this role is central to shaping how audiences discover MCC’s work, experience it, and build lasting relationships with the organization.

Reporting to the Director of Advancement & Audience Strategy, the Director leads the execution of integrated marketing and audience engagement strategies that support productions, Learning & Culture programs, fundraising initiatives, and institutional priorities. Working across departments, they translate high-level goals into clear, effective campaigns and meaningful audience experiences.

The ideal candidate is a creative and collaborative leader with strong management skills and a data-informed mindset. They will guide campaign execution, brand communications, digital strategy, and audience development efforts while managing a marketing team, overseeing external partners, and strengthening MCC’s connection to its audiences.

About MCC Theater

MCC Theater is one of New York’s leading non-profit Off-Broadway theater companies, driven by a mission to provoke conversations that have never happened and otherwise never would. Founded in 1986, by Bob LuPone (1946-2022) and Bernie Telsey, and later joined by co-Artistic Director Will Cantler, MCC fulfills its mission through the production of world, American, and New York premiere plays and musicals that challenge audiences, artists, and students alike to confront contemporary personal and social issues. This is done through four programmatic areas: annual productions of new plays and musicals; programming to support the development of new work by artists with bold voices; deep and enriching public engagement programs; and in-school and onsite educational programs that foster in high school students the desire to be heard and the courage to speak out.

In January 2019, MCC Theater opened and took residence in the Robert W. Wilson MCC Theater Space in Hell’s Kitchen. The venue features two state-of-the-art theaters, two studios, and additional program and office space. This transition brought all artistic and educational programming as well as administrative operations under one roof for the first time in MCC’s history.

Recent and celebrated productions include Cold War Choir Practice, Caroline, Trophy Boys, Shit. Meet. Fan., Table 17, The Connector, Walk on Through: Confessions of a Museum Novice, Soho Rep’s Wolf Play, School Girls; or The African Mean Girls Play, All The Natalie Portmans, The Wrong Man, Alice by Heart, Hand to God, among many others.


Compensation

This is a full-time, exempt position.

Salary range is $90,000-$100,000, plus health, dental and vision benefits, opt-in 403(b), generous paid time off, and other benefits.

Within an industry that centers the live, in-person experience, our core mission to provoke conversation is often most effectively achieved through spontaneous collaboration and personal interaction. To that end, all positions in our organization are primarily in-person positions with potential flexibility for remote work 1-2 days per week.

Role Overview

The Director of Marketing & Audience Engagement leads MCC’s marketing, communications, and audience engagement efforts to grow audiences, strengthen brand visibility, and drive earned revenue.

In partnership with the Director of Advancement & Audience Strategy and in collaboration with the Director of Development, this role turns institutional priorities into focused, measurable campaigns. The Director is responsible for execution—planning, launching, and refining strategies based on performance and audience insight.

Core Responsibilities

Desired Skills & Qualifications

Our Values

From MCC’s early days on 42nd St, through a long residency at the Lucille Lortel Theater in Greenwich Village, to the recent move into our current multi-stage facility in Hell’s Kitchen, MCC’s mission has been to provoke conversations that have never happened and otherwise never would.  To us, this mission has always meant building space for discussions about new, transformative ideas with a community that is engaged, vibrant and expansive.  Along the way we’ve learned about new and better ways to serve the mission both in our productions and in our internal operations.

Fulfilling our mission relies upon a deep understanding of and serious commitment to diversity.  Our experiences have taught us that a fundamental part of our progress is being a company with a workspace where a diverse staff can have productive, honest exchanges. We also have to be a company that promotes talent and topics on stage that invite the entire community into the conversation.  In different ways, we have applied this thinking over the years to improve both our internal operations and our productions. But we also know there is more important work to do.

As part of this work and our journey, MCC has articulated a set of values that are a central underpinning of how the organization operates and exists on a daily basis. These values – Artistry, Collaboration, Inclusion, Empathy, and Accountability – are key to modeling and catalyzing positive change within the theater industry.

Equal Opportunity Employer

In accordance with our values, we seek to have the best available person in every job. To that end, MCC is an equal opportunity employer and makes employment decisions based on qualifications. We do not allow employment decisions to be made on the basis of actual or perceived race, color, religion, creed, sex, gender, gender identity, transgender status, national origin, ancestry, age, disability, predisposing genetic characteristics, genetic information, sexual orientation, marital status, citizenship status, pregnancy, childbirth or related medical condition, partnership status, unemployment status, domestic victim status, veteran status, uniformed service, protected activity (i.e., opposition to prohibited discrimination or participation in proceedings covered by the anti-discrimination statuses) or any other characteristic protected by applicable federal, state, and local law. All employment-related activities are conducted on a non-discriminatory basis and in full compliance with any federal, state, and local laws prohibiting discrimination in employment. Violations of this policy are strictly prohibited. Every employee undertakes, through such an employee’s employment, to comply with this policy.

The facilities at MCC Theater are fully accessible and ADA compliant with self-opening entrance doors, elevators, ramps, and ADA-compliant restrooms on both floors.

Application Process

Please submit a resume and a cover letter describing what makes you uniquely suited to this role and how your experience would help MCC deepen and expand its audience relationships.