Irish Repertory Theatre
NEW YORK, NY
US

DESCRIPTION

Digital Marketing Associate

Location: New York, NY

Type: Full-Time, On-site

The Organization

The Irish Repertory Theatre delivers exceptional theatrical experiences that resonate with diverse audiences through the lens of Ireland’s rich cultural heritage. We are committed to showcasing the finest in Irish and Irish-American classic and contemporary plays and to championing new works that broaden and enrich the landscape of Irish theatre. We uphold the legacy of excellence for which Irish art is known and invite audiences to experience productions unmatched elsewhere in the United States.

The Opportunity

Irish Repertory Theatre seeks a creative and data-focused Digital Marketing Associate to join our dynamic and collaborative marketing team. This Associate-level role is ideal for someone who is analytical and detail-oriented—a strong writer with digital instincts who enjoys interpreting performance metrics to improve outcomes.

This position offers meaningful opportunities for growth, with the potential to take on increased responsibility in digital strategy, reporting, advertising, and campaign planning as skills develop and familiarity with Irish Rep’s operations deepens.

Reporting to the Director of Marketing/Art Director, and collaborating with external digital consultants and the Marketing & Design Associate, the Digital Marketing Associate will support the execution of Irish Rep’s digital strategy, contribute to season and production launches, manage digital reporting and optimization, and create digital marketing assets and copy across platforms. This position is fully onsite at our satellite office (currently on 45th Street), with occasional travel to and from the theatre during the work week, and requires occasional evening and weekend event support.

Key Responsibilities

● Analyze performance data across GA4, Meta, Google Ads, Dotdigital, and Spektrix

● Collaborate with external digital consultants and web developers on SEO, analytics, paid media, and site improvements

● Produce monthly digital performance reports with clear, actionable insights

● Support digital strategy for season announcements and production launches

● Update and maintain website content in Craft CMS, ensuring accuracy, consistency, and SEO best practices

● Update and maintain Irish Rep’s press archive

● Build and send email campaigns in Dotdigital, including writing compelling copy

● Oversee Meta and Google advertising campaigns and monitor performance

● Edit simple digital marketing assets using approved templates (resizing, cropping, text placement) for use across social, email, and web

● Write clear, concise copy for email, social media, web updates, and digital announcements

● Maintain and archive digital marketing assets, tracking sheets, UTMs, and documentation

● Support opening nights, donor events, and special programs by capturing light digital content and ensuring follow-through for digital communications

● Attend evening and weekend events as required

Qualifications

● 2–4 years of experience in digital marketing, analytics, or related fields

● Strong writing skills with the ability to craft clear and persuasive marketing copy

● Comfortable balancing creativity with data analysis

● Familiarity with GA4, Meta Business Suite, and email and ticketing platforms

● Proficiency in Photoshop and Figma (resizing and simple edits using established templates)

● Familiarity with Craft CMS and Spektrix is a plus but not required

● Strong organizational skills with excellent attention to detail and strong proofreading skills

● Clear communicator comfortable coordinating with external consultants and internal staff

● Ability to work independently and collaboratively

● Interest in the performing arts and/or Irish culture is encouraged

Compensation and Benefits

● $50,000–$58,000 annual salary, commensurate with experience

● 100% employer-paid comprehensive benefits (health, dental, and vision), valued at $16,656 per year

● Participation in a 403(b) retirement plan with a 2% employer match after one year of service

● Generous PTO policy

● Complimentary tickets to Irish Rep productions

● $500 annual theatre ticket allowance to support engagement with the New York theatre community

● Annual professional development stipend

To Apply

Please send the following application materials to Muireann Lalor, Director of Marketing and Art Director, at [email protected], using the subject line:

“Last Name | Digital Marketing Associate.”

We’d love to understand your experience, digital strengths, and how you hope to grow in this role. Please include:

● A short introduction (2–3 paragraphs, PDF) telling us why you’re interested in the position, why you’d be a great fit, and what you’re excited to learn or contribute (max 300 words)

● Your résumé or summary of work, skills, and training (PDF)

● 2–3 short samples demonstrating digital marketing or copywriting ability (PDF or link). Examples might include email campaigns, analytics snapshots, digital ads, or social media posts crafted by you

Applications are encouraged by January 16, 2026. Qualified applicants will receive a reply within 10 business days to schedule a conversation.

Irish Rep is committed to the diversity of its artists and staff; applicants of Irish and non-Irish descent, people of color, and persons from diverse backgrounds or underrepresented groups are encouraged to apply. Irish Rep is an equal-opportunity employer.

The position is open until filled. The start date is mid-February 2026.

Please do not call, tweet, or DM. Submit materials as requested.

DURATION

Feb 16, 2026 -

SALARY

$50,000.00 – $58,000.00 per year

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