Will Spice Girls Musical Viva Forever! Play Broadway Bow Following Major Revisions?

//assets.playbill.com/editorial/10a84ccbb94d250643d525c4738f55d0-vivaopen200.jpg — Hannah John-Kamen Photo by Brinkhoff/M

Additionally, the British Daily Mirror is reporting that "Judy [Craymer] is doing all she can to make it sharper and funnier…There will also be a few major set reworkings, giving Viva Forever! a fresher feel."

The musical officially opened to negative reviews Dec. 11, 2012, following previews that began Nov. 27, 2012. According to the production's website, the West End run has been extended, and tickets are on sale through Feb. 15, 2014.

No details or timeline for a Broadway mounting have been officially announced.

Produced by Craymer, who also produced the worldwide stage success of Mamma Mia! and its subsequent film version, the musical is directed by Paul Garrington and features a book by Jennifer Saunders. Lynne Page provides choreography.

Saunders, best known for her TV work as co-creator and co-star of TV's "Absolutely Fabulous" and "French & Saunders," has written the story of a "beautiful, talented girl and her best friends who get swept up in the obsession of today's TV celebrity culture. As she follows her dream, the musical charts her journey into the world of overnight fame and its impact on her relationships with her mother and the friends she thought she’d have forever. From London to Spain and back again, as they confront the bitter reality of fame and as the world judges her, she and her mother learn to empower themselves and be who they really want to be." The Spice Girls — Melanie Chisholm, Geri Halliwell, Emma Bunton, Victoria Beckham and Melanie Brown — produced hit songs including "Wannabe," "Say You'll Be There," "2 Become 1," "Mama," "Who Do You Think You Are?," "Move Over," "Spice Up Your Life," "Too Much," "Stop," "Viva Forever" and "Goodbye," among others.

The West End musical stars Sally Anne Triplett and Hannah John-Kamen, respectively, as mother and daughter Lauren and Viva.

Viva Forever! is produced by Craymer in association with the Spice Girls, Simon Fuller and Universal Music.

Visit VivaForeverTheMusical.com.

PHOTO EXCLUSIVE: A Day at London's Spice Girls Musical Viva Forever! With Simon Adkins

PHOTO EXCLUSIVE: A Day at London's Spice Girls Musical Viva Forever! With Simon Adkins

Me and "Minty" (played by Hatty Preston) strike a pose for a snap onstage during the performance. Cheeky! #DontTellJudyCraymer — PHOTO EXCLUSIVE: A Day at London's Spice Girls Musical Viva Forever! With Simon Adkins

Spend a day at the new musical *Viva Forever!*, featuring the songs made famous by the Spice Girls and a book by Jennifer Saunders. Cast member Simon Adkins, who plays the role of Leon, shares photos from a recent day at the theatre. Read the Playbill.com story.
35 PHOTOS

Onesie is on and, like every English guy, I have to start the day with a cup of tea (and it IS tea - ignore the suspicious bottles behind me!)

Simon Adkins

Being driven to work by my driver (also known as my friend Emma) in a mini that I don't fit into. It's comedy on wheels.

Simon Adkins

Coffee time on the road to the day job. Wild Bean Cafe is one of the gas station's finest blends.

Simon Adkins

Outside my day job in Essex (head east of London and you end up in Essex) with my colleague Keeley.

Simon Adkins

Putting my Second Year students through their paces.

Simon Adkins

Showing my students how it should be done (a special thank you to Christina for being my unwitting partner in this shot).

Simon Adkins

Lunch in nearby Basildon and a well deserved teacher gossip fest.

Simon Adkins

On the train headed to London's West End. Catching up on some tweaks to the script by our illustrious writer Jennifer Saunders.

Simon Adkins

2.30 pm outside the Piccadilly Theatre in London - home of <i>VIVA FOREVER!</i> — 2.30 pm outside the Piccadilly Theatre in London - home of *VIVA FOREVER!*

Simon Adkins

Quick line run with some fellow company members Hatty Preston and Ben Cura before the director arrives. (Note the performers of past Piccadilly productions observing us.)

Simon Adkins

Rehearsals commence on the Piccadilly stage.

Simon Adkins

Tried to take a snap of company in rehearsal. Obviously I failed in this task. They might have spotted me in the fly tower.

Simon Adkins

Rehearsals done for the day. Now give me some pre-show food!

Simon Adkins

But wait…… who's this strapping fellow sporting the MC Hammer throwback pants?

Simon Adkins

Taking time out before the show. Which of you spotted the salad bowl in my hand before the pizza crusts in the box?

Simon Adkins

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