Sam Primack and Erin Morton Will Lead Industry Reading of New Musical Starting Up

Jen Wineman will direct Garett Press' new musical, staged at Ballet Hispánico.

March 23, 2026 By Meg Masseron

Garett Press's Starting Up will receive three industry presentations this week. Jen Wineman will direct the musical comedy, staged at Ballet Hispánico on March 26 and March 27.

The musical follows two ambitious young marketers, Lacey and Scott, as they begin their tech careers in the hopeful heyday of 2010. When confronted by a paradigm-shifting new technology, they must decide whether to team up to save the world or succumb to an intelligently artificial future.

The cast will include Sam Primack (Dear Evan Hansen), Erin Morton (Heathers), Josh Breckenridge (Urinetown), Lisa Helmi Johanson (POTUS), Anoop Desai (FX’s What We Do in the Shadows), Eric William Morris (King Kong), Ali Reed (Shitzprobe), Tait Ruppert (Battlefield Earth), and MC Owens.

Starting Up is produced by Troy Press, with music supervision and arrangements by Terence "T" Odonkor (A Strange Loop). Mix and Match Productions serves as general manager and executive producer.