NYC Subway Trains Will Welcome Back Theatregoers With Throwback Broadway Campaign | Playbill

Related Articles
Broadway News NYC Subway Trains Will Welcome Back Theatregoers With Throwback Broadway Campaign The ads feature stars from Dear Evan Hansen, Moulin Rouge!, Six, and more.
Matthew Murphy

The MTA is welcoming back theatregoers by launching a new ad campaign featuring characters from seven Broadway shows all riding the trains underground. The poster series is a throwback to a 1977 campaign titled “The Only Sure Way to Make It to Broadway,” a playful take on the well-known traffic jams of Times Square that the MTA bypassed underground.

The new campaign includes Moulin Rouge! Tony winner Danny Burstein and co-star Bahiyah Hibah, Jordan Fisher (Dear Evan Hansen), and Six stars Adrianna Hicks and Andrea Macasaet. Joining them are Stephanie Torns and Maiesha McQueen from Waitress, Avery Sell and Rob McClure from Mrs. Doubtfire, Mary Claire King and Arian Keddell from Chicago, and Paul A. Schaefer and Julia Udine from The Phantom of the Opera.

Check Out The MTA's New Broadway-Inspired Ad Campaign by Matthew Murphy

New York Magazine reports the ads, produced by live entertainment marketing agency RPM, will premiere mid-November on NYC Subway, LIRR, and Metro-North trains. In addition to the group shoots, individual shows will have their own posters throughout the transit system.

The original campaign featured Melba Moore and Eartha Kitt from Timbuktu!, Carol Channing from Hello, Dolly!, and Stephanie Mills from The Wiz, among others. Check out a comparison, shared by RPM Creative Director Steven Tartick, below.

Popular Features This Week

Blocking belongs
on the stage,
not on websites.

Our website is made possible by
displaying online advertisements to our visitors.

Please consider supporting us by
whitelisting with your ad blocker.
Thank you!