Bess Wohl's critical hit Liberation on Broadway and fashion design house Kenneth Cole have announced a partnership to raise funds for mental health resources.
As part of the Purposeful Voices campaign, with the tagline “Step the F*ck Up,” the December 2 evening performance of Liberation will honor charity partners A Is For, Equality Now, 2x4 Foundation, National Organization for Women (Now), Joyful Heart Foundation, I Support the Girls, ERA Coalition, Maestra, The Brigid Alliance, and The Mental Health Coalition. In addition, on December 2, 100 percent of sales on KennethCole.com will be donated to the Mental Health Coalition.
See a special video below featuring the cast of Liberation.
Said the Liberation producers in a statement: “We’re so grateful to partner with Kenneth Cole on this incredible opportunity with our Liberation cast. From the beginning, this production has been about giving voice to real human experiences, and Kenneth Cole’s Purposeful Voices campaign shares that same spirit—especially in the way it uplifts and amplifies women’s voices. It means so much to us to stand alongside a campaign that not only celebrates storytellers but will support the vital work of the Mental Health Coalition. This collaboration is an extension of the show’s mission and a reminder of why we tell these stories in the first place.”
Liberation, now running at the James Earl Jones Theatre, centers on a group of women who gather to talk, during the second wave feminist movement of the 1970s, about changing their own lives and the world. Fifty years later, one of their daughters looks to the past for answers when she finds history repeating itself. The premiere production won the Outer Critics Circle Award for Outstanding New Off-Broadway play. The original Off-Broadway company was honored by both the Drama Desk and the NY Drama Critics’ Circle for Best Ensemble Performance.
Read its Broadway reviews here.
The production features Tony nominee Betsy Aidem (Prayer for the French Republic, Leopoldstadt) as Margie, Audrey Corsa (Poker Face, It’s Always Sunny in Philadelphia) as Dora, Kayla Davion (Tina: The Tina Turner Musical, Waitress) as Joanne, Susannah Flood (Birthday Candles, The Cherry Orchard) as Lizzie, Kristolyn Lloyd (1776, Dear Evan Hansen) as Celeste, Irene Sofia Lucio (Slave Play, Wit) as Isidora, Charlie Thurston (Here There Are Blueberries, Wedge Horse) as Bill, and Adina Verson (Indecent, Only Murders in the Building) as Susan. The production understudies are LeeAnne Hutchison, Matthew Russell, and Kedren Spencer.
Whitney White (Jaja's African Hair Braiding) directs.
The production also features set design by three-time Tony winner David Zinn (Stereophonic, SpongeBob SquarePants, The Humans) with costume design by Drama Desk nominee Qween Jean (Cats: "The Jellicle Ball"), lighting design by Drama Desk nominee Cha See (Oh, Mary!, That Day in Amsterdam), sound design by two-time Tony nominee Palmer Hefferan (John Proctor is the Villain, The Skin of Our Teeth), and hair and wig design by Special Tony winner Nikiya Mathis (Jaja’s African Hair Braiding, Purpose). The intimacy director is Kelsey Rainwater, the vocal and dialect coach is Gigi Buffington, and the production stage manager is Erin Gioia Albrecht.
Though it is the Roundabout production that transferred to Broadway, the non-profit is not on the producing team, which includes Daryl Roth, Eva Price, Rachel Sussman, and Jenny Gersten.