Jersey Boys Partners With New Jersey Beer Company For Themed IPA | Playbill

Off-Broadway News Jersey Boys Partners With New Jersey Beer Company For Themed IPA

Beer-drinking theatre fans will soon be able to imbibe with a beverage honoring the Tony-winning jukebox musical.

Jersey Boys has announced a show-themed alcoholic beverage—but it's not sherry! New Jersey Beer Company will launch a new IPA in celebration of the show's Off-Broadway return beginning April 7 at their brewery in North Bergen, New Jersey along with locations around New Jersey and New York—including Jersey Boys' Off-Broadway home, New World Stages.

Containing a special yeast blend, the company writes that the 6.8% IPA was "hopped with Citra, Mandarina Bavaria, and Sabro" and contains flavor notes of orange sherbet, mango, and coconut.

"The opportunity to partner with the artistic legends at Jersey Boys was something we couldn't pass up. We have been fans of the show for years, and love how the actors and producers work hard to hone their craft," said New Jersey Beer Company's Paul Harlan. "We as brewers constantly strive to dial in our work the same way, and we think you will taste it in this IPA." 

The musical shared to Twitter, "The best is made in Jersey, whether it’s bands or beer! We’re excited to team up with our friends at New Jersey Beer Company this spring to celebrate." The tweet included a picture of the IPA, showing off its decorative label featuring the show's leading men.

Jersey Boys is a jukebox musical that tells the story of Frankie Valli and The Four Seasons. The musical returned to New World Stages last November after being suspended due to COVID-19. The show currently stars Jonathan Cable as Nick Massi, Aaron De Jesus as Frankie Valli, CJ Pawlikowski as Bob Gaudio, John Rochette as Tommy DeVito. 

READ: See the Cast of Jersey Boys Return to New World Stage

The supporting cast comprises Dianna Marie Barger, Tristen Buettel, Alex Dorf, Andrew Frace, John Gardiner, Joey LaVarco, Austin Owen, Michelle Rombola, Paul Sabala, and Kit Treece.

The musical features a book by Marshall Brickman and Rick Elice, and includes music by Bob Gaudio, lyrics by Bob Crewe, direction by Tony winner Des McAnuff, and choreography by Tony winner Sergio Trujillo. It also includes music supervision, vocal anddance arrangements, and incidental music by Ron Melrose, with orchestrations by Steve Orich.

For more information, visit

A Look at the New Cast of Jersey Boys Off-Broadway

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