Celebrate Mamma Mia! With Sparkly Water Bottles, a Cerulean Crossbody, and More! | Playbill

Celebrate Mamma Mia! With Sparkly Water Bottles, a Cerulean Crossbody, and More!

Honey honey, the Playbill Store has all the merch you need for your own Kalokairi vacation.

Jeffrey Vizcaíno

It's time to get excited, as we welcome a brand-new season of incredible shows about to light up the Great White Way. The Playbill Store's "Back on Broadway" season is your exclusive ticket to celebrate the amazing shows taking the stage this fall. From dancing queens to historical dramas, musicals to plays, we will highlight different shows and share inside looks at the stories, the stars, and the stunning productions making their grand return.

First up: Welcome back to the Winter Garden Theatre, Mamma Mia!

The internationally beloved jukebox musical is a theatrical phenomenon built on the iconic songs of the Swedish pop group ABBA. The story's genesis began with producer Judy Craymer, who had the idea of creating a musical using ABBA's music, after a meeting with ABBA songwriters Björn Ulvaeus and Benny Andersson.

With a book by playwright Catherine Johnson, and director Phyllida Lloyd, the musical tells the story of Sophie, a young woman on a Greek island who, on the eve of her wedding, invites three men from her mother Donna's past in a quest to discover which one is her father.

The show premiered in London's West End in 1999 to immediate success. It quickly became a global sensation, with the first North American production opening in Toronto in May 2000.

It made its Broadway debut in 2001 at the Winter Garden Theatre, where it ran for almost 14 years, becoming one of the longest-running shows in Broadway history. And now, Mamma Mia! is back on Broadway at the same theatre where it began.

Now you, too, can celebrate your love for Mamma Mia! with a great assortment of merchandise only available online at The Playbill Store (or at The Winter Garden Theatre). Here are six of our favorites!

Take a chance on this Mamma Mia! Rhinestone Lapel Pin, featuring the classic show logo in a bed of rhinestones. 

Chiquitita, wear this Mamma Mia! Broadway 2025 Logo Tee in white, featuring the classic show logo. 

Does your mamma know that you're out? For the cheeky baby, dress them in a Mamma Mia! Who's Your Daddy? Onesie (size: 12 months).

For those dancing queens, rock the Mamma Mia! Pink Sparkle Tee, available in both youth and adult sizing. 

Lay all your love on this Mamma Mia! Glam Sapphire Water Bottle, as you stay hydrated! 

Be a super trouper with this Mamma Mia! Puffer Crossbody Bag, featuring the classic show logo in white, along the lower right corner, with a vibrant cerulean quilted-puffer design. 

To view the entire line of Mamma Mia! merchandise, click here.

Stay tuned for a season filled with show-stopping content and discover the perfect way to bring the magic of Broadway home. And don’t forget, now, with every purchase you make, earn Playbill Points. Get one point for every dollar spent and receive $5 towards Playbill Store purchases for every $100 you spend. Start shopping and watch how quickly your points add up. Learn more at PlaybillStore.com.

 
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