Greg Corradetti continues as president of the firm, which handles the marketing campaigns for hits such as Wicked, Aladdin, The Lion King, The Phantom of the Opera, Jersey Boys, An American in Paris, Beautiful: The Carole King Musical, as well as this season’s upcoming China Doll, On Your Feet!, Misery, Dear Evan Hansen and Tuck Everlasting. Institutional clients include Lincoln Center for the Performing Arts, Second Stage Theater, Key Brand, American Express and the Tony Awards.

The transition reportedly was planned and builds on the 15-year working relationship among the three leaders.

Based in New York, Serino/Coyne is part of the DAS Group of Companies, a division of Omnicom Group Inc. In his new role, Desimini will report directly to Dale A. Adams, chairman and CEO, the DAS Group of Companies.

“Angelo’s vision, combined with his commitment to the talent and clients of the firm, will lead the firm and its clients to even greater success not only in the near term, but also in the long term," Adams said in a prepared statement. "He thrives in a changing environment and as COO created a proven track record of making fast decisions that brought results to their clients. I am looking forward to working with Angelo as he builds strategic partnerships with Omnicom agencies in his new position. Angelo succeeds Nancy Coyne, who has had a tremendous impact not only on this firm but on the industry.”