Beetlejuice Announces 31-Day Halloween Celebration Including Limited-Edition Playbill Covers; Find Out How to Get Yours | Playbill

Broadway News Beetlejuice Announces 31-Day Halloween Celebration Including Limited-Edition Playbill Covers; Find Out How to Get Yours

Every day of October will have a spooky surprise, including custom cocktails, a tattoo flash sheet, and more.

Alex Brightman and Elizabeth Teeter in Beetlejuice Matthew Murphy

The Ghost-With-The-Most is celebrating his favorite holiday in style, one last time. Broadway's Beetlejuice will mark every day of October with a special Halloween themed surprise. The musical continues performances at the Marquis Theatre through January 8, 2023.

Among the plans are limited edition, Halloween-themed Playbills that will be handed out to theatregoers all month. If you can't get to the Marquis Theatre, don't fret—the special Playbills are available for mail order at!

Other treats include Halloween-themed cocktails at the concessions stand, weekly costume contests, limited edition “Strange and Unusual” swag giveaways, and collaborations with MAC Cosmetics, Abracadabra, Schmackary’s, Covenant House, The Paint Place, Time Square Tattoo, Beetle House, The Drama Book Shop, Homesick Candles, Zaro’s, Haswell Green’s, PS Kitchen, Vida Verde, and more.

Every Sunday, all audience members at both matinee and evening performances will receive a piece of limited-edition swag, and every Friday, fans can enter in-person costume contests to win a secret prize package. A digital costume contest will also be held, with entries accepted through October 27.

Halloween store Abracadabra will curate a Beetlejuice-themed costume section for the month, and The Food Network will release different Beetlejuice–-inspired recipes throughout October. Time Square Tattoo has designed a special flash sheet of Beetlejuice-themed designs for the month, and New York's Tim Burton inspired restaurant, Beetle House, will offer discounts to patrons when they present a Beetlejuice ticket stub.

The Drama Book Shop will serve a new, Girl Scout-inspired drink throughout October, and the Upper West Side will welcome a Beetlejuice-themed paint night at The Paint Place on October 10. Broadway's favorite cookie company Schmackary's will have special Beetlejuice-themed cookies available from October 12–October 23, and patrons will receive a buy-one-get-one-free deal if they show up in costume on Fridays.

Everything will kick up a notch on October 26, when the official "Halloweekend Beetlecrawl" will begin. Participating restaurants and bars will serve Beetlejuice-themed cocktails through October 31 until daylight comes and ghouls are forced to crawl home.

The fun won't immediately end on Halloween night, however! Zaro's Bakery serve a special Beetlejuice-themed black and white cookie from October 31 through November 6.

For a full schedule of Beetlejuice's October celebrations, please visit

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