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What's the Big Idea
Broadway
Original
What's the Big Idea
Broadway
Original
Bijou Theatre
209 W. 45th St., New York, NY, New York, NY
SYNOPSIS:
playwright:
Martha Hedman
,
Henry Arthur House
People (10)
Philip Bishop
Ludwig Dilling
(Original)
Arthur Donaldson
Anton Moller
(Original)
Pierre Gendron
Richard Clausen
(Original)
Harry Lyons
Ernie Einstein
(Original)
Lillian Ross
Anna Moller
(Original)
Erskine Sanford
Peter Clausen
(Original)
Ethel Strickland
Matilda Clausen
(Original)
View All Current Cast
Philip Bishop
Ludwig Dilling
(Original)
Arthur Donaldson
Anton Moller
(Original)
Pierre Gendron
Richard Clausen
(Original)
Harry Lyons
Ernie Einstein
(Original)
Lillian Ross
Anna Moller
(Original)
Erskine Sanford
Peter Clausen
(Original)
Ethel Strickland
Matilda Clausen
(Original)
View All Cast
Martha Hedman
Writer
Director
Henry Arthur House
Writer
Richard G. Herndon
Producer
View All Production Team
Pro Info
Opening Date
Mar
23
1926
Closing Date
Apr
1
1926
Performances
23
as of Jan 30, 2026
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What's the Big Idea? - Opening Night
What's the Big Idea? - Opening Night
What's the Big Idea? - Opening Night
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