The Repertory Theatre of St. Louis
St. Louis, MO
US

DESCRIPTION

About The Repertory Theatre of St. Louis

The Repertory Theatre of St. Louis (The Rep) is the region’s premiere theatre for compelling, award-winning theatrical experiences that entertain, engage, and illuminate audiences’ shared humanity. Founded in 1966, for more than five decades The Rep has sustained and built upon its commitment to artistic excellence by creating, developing, and curating adventurous new works and beloved classics from the most exciting emerging and established American voices. The Rep builds bridges within the St. Louis community and beyond by offering productions that allow audiences to see themselves and the stories that matter to them represented on stage, through the organization’s robust community engagement programs, and across its educational initiatives.

The Rep welcomes audiences with inspiring and expansive productions at several inviting stages across St. Louis including the Virginia Jackson Browning Theatre at the Loretto-Hilton Center for the Performing Arts and other venues around the St. Louis area. A thought leader in the national theatre landscape, The Rep is a dedicated partner with arts organizations in St. Louis and across the country, expanding audiences’ appreciation and understanding of the world through theatre. In December 2023, The Rep was named a Missouri Historical Theatre, which is awarded to theaters that contribute to tourism in Missouri, promote arts in its community and throughout Missouri, and has been operational for a minimum of 50 years. For more information, please visit www.repstl.org and follow @repstl.

MISSION, VISION, AND VALUES

Mission: The Repertory Theatre of St. Louis creates bridges between people in the St Louis region and beyond through expertly crafted theatrical experiences that are joyful, unique, inspiring, and thought-provoking.

Vision: The Repertory Theatre of St. Louis will be a welcoming home where a full spectrum of artists and audiences courageously engage with one another and expand their appreciation and understanding of the world.

Values: Collective Excellence, Equity and Anti-Racism, Resource Stewardship for Sustainability and Growth, Life-Long Learning

Position Summary

The Repertory Theatre of St. Louis (The Rep), now approaching its 60th Anniversary Season, is one of the leading regional theatres in the country, producing mainstage and studio work of the highest caliber while serving tens of thousands of audience members annually across the St. Louis region. Through its mainstage productions, Steve Woolf Studio Series, and extensive education and community programs, The Rep is committed to creating meaningful theatre experiences that reflect, engage, and inspire our community.

The Director of Marketing is a senior leader responsible for driving earned revenue, shaping The Rep’s public presence, and building a loyal and growing audience base. This role leads the strategy and execution of all marketing, communications, and audience development efforts in close partnership with the Managing Director, Artistic Director, and senior leadership team.

The Director of Marketing oversees a team responsible for subscription and single ticket sales, brand management, digital strategy, and audience experience, and plays a critical role in advancing The Rep’s continued momentum, audience growth, and long-term sustainability.

The Rep is committed to fostering an inclusive workplace and celebrating diversity in all aspects of its work. We are proud to be an equal opportunity employer, welcoming candidates of all backgrounds, identities, and lived experiences.

KEY RESPONSIBILITIES

Strategy and Leadership

¨ Develop and execute a comprehensive marketing and audience development strategy aligned with The Rep’s artistic vision and financial goals

¨ Lead annual earned revenue planning, including subscription and single ticket sales strategies across all productions and programs

¨ Build and implement audience loyalty pathways from first time attendee to subscriber to donor, in close collaboration with the Development team

¨ Partner with senior leadership to position The Rep as a leading cultural institution in St. Louis and the region

¨ Steward and evolve The Rep’s brand, ensuring consistency across all platforms and alignment with institutional priorities

Campaign Planning and Execution

¨ Oversee the creation and execution of marketing campaigns for all mainstage productions, studio work, and institutional initiatives

¨ Grow and diversify The Rep’s audience through targeted acquisition and retention strategies

¨ Define target audiences, messaging, pricing strategy, and media mix for each campaign

¨ Lead dynamic pricing and inventory management strategies to maximize revenue and accessibility

¨ Oversee all institutional communications including email, website, social media, and paid advertising

¨ Ensure high quality, compelling copy and storytelling across all channels

¨ Utilize data and research to inform segmentation, targeting, and engagement strategies

Team Leadership, Management and Operations

¨ Lead, mentor, and support the marketing team, fostering a collaborative, high-performing, and inclusive culture

¨ Oversee project management, timelines, and departmental workflow to ensure timely and effective execution

¨ Partner cross departmentally with Development, Artistic, Education, and Production teams

¨ Track and analyze sales performance, audience trends, and campaign effectiveness, adjusting strategies in real time

¨ Develop and manage the marketing department budget in alignment with organizational goals

¨ Oversee vendor relationships including media buying, creative services, and print production

¨ Ensure data integrity and reporting to support strategic decision making

QUALIFICATIONS

¨ 5+ years of progressive leadership experience in marketing, preferably within theatre, performing arts, or a mission driven organization

¨ Demonstrated success driving earned revenue growth and audience development

¨ Strong strategic thinking paired with hands on execution

¨ Excellent written and verbal communication skills with a strong instinct for audience centered storytelling

¨ Experience with CRM and ticketing platforms (Salesforce, or similar preferred)

¨ Comfort with data analysis and using insights to drive decision making

¨ Proven ability to lead and motivate teams and manage multiple priorities in a fast-paced environment

¨ A commitment to inclusion and creating welcoming experiences for all audiences

OTHER INFORMATION

At The Repertory Theatre of St. Louis, you’ll join a vibrant, artistically driven, and diverse community of creative professionals who share a passion for storytelling, collaboration, and impact. Here, your contributions are valued, your voice matters, and your work directly enriches the cultural life of our community.

We are proud to offer a competitive and comprehensive benefits package, including:

¨ Health & Wellness Coverage: Medical, dental, and vision insurance to support your overall well-being.

¨ Flexible Spending Account (FSA): Pre-tax savings to help cover eligible healthcare expenses.

¨ Paid Time Off: Two weeks of paid vacation in your first year, increasing to three weeks annually after year one.

¨ Retirement Savings Plan: 403(b) with employer contributions beginning in your third year of employment.

¨ Creative, Collaborative Culture: The opportunity to work alongside passionate artists and professionals, shaping the future of one of St. Louis’ most beloved cultural institutions.

TO APPLY

Candidates should submit a cover letter and resume to [email protected]. No phone calls please. Applications will be accepted in Word or PDF format. Subject line should read: Last Name, First Name – Director of Marketing.

DURATION

Jun 1, 2026 -

SALARY

$80,000.00 – $90,000.00 per hour

APPLY BY EMAIL

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