Thirty-eight companies across the West End have released photos of their casts gathered onstage to show the theatre industry's collective support for the Mayor’s #LondonIsOpen campaign, which was launched to spread the message that, following the EU referendum, London remains united, full of creativity and open for business.

In a press statement, Mayor Sadiq Khan commented, “Few if any other cities can rival London for arts and culture, and our West End shows are an enormous draw for visitors and talent from around the world. Together, we are sending the message, loud and clear, that London is open. We are open to the world's performers, to businesses, to people and ideas, and I encourage everyone to join us in getting behind the campaign and remind the world that London is the greatest city on earth.”

Caro Newling, president of Society of London Theatre, adds, "London theatre has never been so vibrant; attracting audiences with the finest writers, directors, actors and producers from all over the world. The industry's spirit of inclusiveness and cultural collaboration provides audiences with a truly unmatched experience and our message from all of the capital’s auditoriums and stage doors is, London Is Open.”

A number of shows will be projecting the #LondonIsOpen image to their audiences, including The Curious Incident of the Dog in the Night-time, Impossible, The Play That Goes Wrong and Guys and Dolls.