SpotCo
and Dewynters, the Miroma-backed theatre marketing specialists, have named James Charrington as Chair.
Charrington, currently CEO of both businesses, will move into an advisory role in October. He became head of London-based Dewynters in 2016 and CEO of New York’s SpotCo in 2022. He oversaw both agencies’ stabilization, new leadership structure, and subsequent expansion after the pandemic.
The agencies, which have both experienced three years of successive growth, represent some of the longest-running musicals on Broadway and in the West End as well as visitor attractions and immersive projects and exhibitions.
READ: SpotCo Founder Drew Hodges Returns to Agency as Executive Creative Consultant
Charrington said in a statement, “I had a very specific brief in 2022, following six years at Dewynters;
to grow the two companies together, and quickly, following a harrowing
spell for the industry during the pandemic. I’m delighted to see both Dewynters and SpotCo thriving, and
that is in no small part down to the teams we have in place, with the
incredible leadership of Managing Directors Callie Goff and Steve
Sosnowski at SpotCo and Anne Ewart at Dewynters.
“Bringing
audiences and artists together is one of the most exciting challenges
in the marketing world, and I’m proud to have been a part of the
industry’s recovery at such a crucial time; I’m thrilled to continue my
career-long association with the agencies and with our clients in the U.K. and U.S. in my new role as chair.”
Marc Boyan, founder and CEO of Miroma Group, added, “James’ experience in theatrical marketing is second to none,
something that is evidenced in the phenomenal job he has done over the
past few years strengthening Dewynters and SpotCo to create a transatlantic powerhouse.
“That he is now in a position to step into a chairman role is testament to his commitment to that joint CEO position. He remains the very best person to support the two businesses.”
Miroma Group is a marketing transformation company and a global independent marketing business.
