Celebrate World Theatre Day With Limited Edition Playbills

We're celebrating theatre with special discounts!

March 26, 2026 By Bryan Campione

Playbill is celebrating World Theatre Day with a week of theatre-inspired discounts and savings, thanks to the Playbill Store! Between March 20 and March 26, special world theatre trivia will bring our audiences insight into the vast global history of theatre, while special collections of goods will be on sale for theatre lovers around the world. From Limited-Edition Playbills to home décor, posters, Playbill binders and more, the world of theatre comes right to your door.

Use code WTD at check-out for 15 percent off select merchandise each day of the exclusive sale.

Fun World Theatre Day Fact: Theatre Programs and Playbills

During the 18th century, as theaters became popular social hubs in Britain, theatre programs emerged as a source of information for theatergoers. Initially, these programs were brief and handwritten, simply listing the cast. However, the advent of affordable printing revolutionized playbills, enabling theatres to distribute them widely and include additional details to attract potential attendees.

The Playbill is Born

In 2024, Playbill celebrated its 140th Anniversary! Founded in 1884, Playbillis an internationally known trademark, synonymous with theatre, and is a trusted symbol of the arts. Playbill Magazine is distributed to every Broadway theatre, most Off-Broadway theaters, and several regional theaters and fine arts institutions in 20 cities across the country. Click here to learn all about our incredible 140-year history.

Here are favorites from Limited-Edition Playbills collection you can choose from.

SIX The Musical, February 2026 Coronation Day Special Edition Playbill: Broadway's herstory musical just celebrated Coronation Day with new queens on Broadway! This February 2026 special edition Playbill from SIX is guaranteed authentic, sealed in a fitted vinyl pouch with backing board, and mailed in protective packaging.

Every Brilliant Thing Limited Edition Official Opening Night Playbill: Be sure and add this Every Brilliant Thing starring Daniel Radcliffe Limited Edition Official Opening Night Playbill to your growing Playbill collection! Guaranteed authentic, sealed in a custom fitted vinyl bag, and mailed in protective packaging.

Additional Limited-Edition Playbill’s available today include Chess, Hell’s Kitchen, Oh, Mary!, Ragtime, Bug, Cats: The Jellicle Ball, The Rocky Horror Show and Titanique!

Don’t forget to add a Playbill Binder to your order to make sure you have a safe, and secure way of keeping your keepsakes in the perfect spot!

And now, with every purchase you make, earn Playbill Points. Get one point for every dollar spent and receive $5 towards PlaybillStore purchases for every $100 you spend. Start shopping and watch how quickly your points add up. Learn more at www.playbillstore.com.