Times Square is always packed with tourists looking for just the right Broadway show to see. But with all of the choices, it can be difficult to decide. That's when theatreMAMA's "brand ambassadors" come in. Clad in costumes representing the shows that they pitch, the street team (made up of trained performers) brings the message of Broadway to the pavement by handing out flyers and coupons — and by using dance, song and character to "sell" the brand of a show (and some tickets!).