Industry News
The Pekoe Group Names Chase Haylon Account Director and Dounia Benabdallah Senior Digital Advertising Coordinator
The Broadway advertising agency has served the theatre industry for 17 years.
March 18, 2026 By Meg Masseron
The Pekoe Group has filled two new key positions in the company: Chase Haylon has been named account director and Dounia Benabdallah senior digital advertising coordinator.
The Broadway advertising agency has served the theatre industry for the past 17 years with departments in advertising, digital, promotions, social media, websites, and design.
Haylon began his career creating social media campaigns for Broadway shows and cultural institutions at The Pekoe Group and Situation Interactive, before going on to found The Social Team, a boutique social media agency specializing in live entertainment, where he collaborated with major brands like Hasbro, Mattel, and Live Nation. Haylon has also served as a co-producer for How to Dance in Ohio on Broadway, and is currently adapting the 2020 documentary The Painter and The Thief for the stage.
Benabdallah has served in the role of digital advertising coordinator at The Pekoe Group for the last three years, coordinating paid media campaigns across programmatic display, social, search, and email platforms. Before joining The Pekoe Group, she managed digital advertising for a portfolio of international hotels and travel brands, developing cross-platform campaigns and coordinating initiatives for events and summits for audiences across multiple languages and regions.
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