Photos: Go Inside the Apollo's Ribbon-Cutting Ceremony at Its New Victoria Theater | Playbill

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Photos Photos: Go Inside the Apollo's Ribbon-Cutting Ceremony at Its New Victoria Theater

The official opening marks the first physical expansion in the institution's 90-year history.

Fernando Gonzalez/The Apollo

Multidisciplinary commissioner and presenter The Apollo has expanded its home in Harlem, and celebrated with a ribbon-cutting ceremony March 7, 2024. The official opening of The Apollo Stages at the Victoria Theater marks the first physical expansion in the institution's 90-year history. See photos from the event in the gallery below. 

“I cannot think of a more fitting way to usher in 90 years of The Apollo than with this exciting milestone—an expansion not just in terms of physical space, but of the stories we can tell, and the role we play in our community,” Apollo President and CEO Michelle Ebanks said in a statement. “The Apollo Stages at The Victoria allow us to further the ways we can support artists and organizations in Harlem and across New York while also increasing our programming and educational offerings and providing opportunities for the next generation of creatives of color. We cannot wait to welcome visitors from around the corner and around the globe.”

Photos: The Apollo Stages Ribbon-Cutting at the Victoria Theater

Ribbon-cutting speakers and attendees included Ebanks, New York City Mayor Eric Adams, Apollo Harlem Community Development Corporation President Curtis Archer, Apollo Executive Producer Kamilah Forbes, Apollo Chairman Emeritus Richard “Dick” Parsons, Empire State Development Commissioner Hope Knight, Manhattan Borough President Mark Levine, and Apollo Chair of the Board Charles Phillips. 

The evening also featured performances from Nia Drummond, accompanied by Gary Mitchell; and the Marching Cobras Marching Band. 

The revitalized space at the Victoria, which was designed by Kostow Greenwood Architects, includes two flexible studio theatres, a lobby, an exhibition space, and administrative offices. These spaces will help The Apollo in their mission to support artists throughout their career, particularly in incubating, developing, and collaborating on new works. 

During the new space's inaugural season, all tickets to Apollo-presented programming will be no more than $20 for increased accessibility. 

Since the opening of Harlem's historic Apollo Theater in 1913, The Apollo has developed into a multidisciplinary performing arts nonprofit. As a commissioner and presenter, the organization strives to be a "catalyst for new artists, audiences, and creative workforce; and partner in the projection of the African American narrative and its role in the development of American and global culture."

Visit ApolloTheater.org for more information. 

 
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