Social Media Manager and Content Creator | Playbill

Social Media Manager and Content Creator


New York, NY

Job Details


Social Media Manager & Content Creator

AKA NYC is an award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. With a focus on creativity, innovation, and consumer experiences, we have a proven record of delivering cross-platform campaigns that get results for new brands and iconic institutions alike. Our clients include Edge, Harry Potter and the Cursed Child, The Metropolitan Museum of Art, &Juliet, New York Botanical Garden, YMCAs of Greater New York, and many others.

AKA NYC is looking for a Social Media Manager & Content Creator to lead social strategy and output for select clients, as well as create and develop social content. The ideal candidate is a proven strategic and innovative thinker that can bring ideas to life across social platforms in a creative way. A passion for creating unique and engaging content and experiences that help achieve client’s goals is a must. Reporting to the Head of Social Media and Digital Strategy, the Social Media Manager & Content Creator is a full-time exempt position that is based in New York City.    


  • Become an expert on assigned client’s goals and provide strategic counsel including education and selling clients on social media strategy.
  • Brainstorm innovative ideas/strategies to support campaign initiatives with focus on storytelling, influencers, and audience engagement.
  • Develop, communicate and gain client support for comprehensive social marketing strategy, goals, budget, and calendar.
  • Oversee execution of social content that tells a consistent and compelling story by improving show/brand awareness, recognition, favorability, and growth objectives across key audiences.
  • Work with other team members to ensure engaging content is delivered on strategy and on time.
  • Create and oversee post creation (still graphics—animations and video assets a plus).
  • Shoot content on phone as needed with a creative eye.
  • Ensure client-approved strategies are delivered to agreed timeline and budget.
  • Shape social media campaigns with competitive and industry analyses and measurement frameworks; set KPIs to measure success and adjust accordingly.
  • Uncover emerging social media platforms and/or first-mover opportunities within existing platforms.
  • Participate in ongoing optimization of the social strategy, playbook, community management, content creation, social promotions/contests, and partnerships to improving our delivery and enhance results.
  • Perform other duties as assigned


  • 3-5 years of professional experience in integrated or content marketing, social media, communications from a B2C perspective for entertainment, cultural or arts clients. Agency experience is a benefit.
  • Passion for social media, including how influential different platforms can be in driving customer experience and engagement.
  • Knowledge about major and emerging social channels, specific rules of engagement for advertisers, and general platform policies.
  • Creative eye with proficiency in photo and video editing on desktop and mobile apps (TikTok, Instagram, Canva, Adobe Photoshop, Adobe Premiere).
  • Experience in strategizing and executing photo and video content captures, in a variety of settings for multiple campaign needs (experience shooting on phone and camera a plus).
  • Excellent verbal and written communication, project management, presentation, cross-functional collaboration and relationship-building skills.
  • Comfortable presenting to clients and senior executives and can create social strategies and plans.
  • Basic analytics experience, measuring campaign performance, and analyzing metrics to support overall social strategy.
  • Passion for entertainment and the arts.
  • Highly creative and can develop new ideas to be a leader in the industry.


  • A competitive salary between $62,400 - $75,000, commensurate with experience.
  • A generous PTO policy
  • 1/2 day Summer Fridays
  • 100% employer-paid healthcare for employees
  • 100% employer-paid dental care for employees
  • Flexible working hours
  • Hybrid position: minimum three days per week in office
  • WFA for set weeks during the year
  • Training and Development fund per employee
  • Paid parental leave to a maximum of 12 paid weeks
  • Student loan repayment assistance (or tuition assistance) with years of service
  • Paid sabbatical with years of service
  • Pet-friendly office

A Note on Diversity and Inclusion
At AKA, we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We’re passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative, and helps us better understand the needs of the audiences we target with our campaigns.

AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. 

AKA NYC requires all new hires to be fully vaccinated against COVID-19 prior to the first date of on-site work. As required by applicable law, AKA will consider requests for Reasonable Accommodations.

Sound like a good fit? We’d love to hear from you! Please apply through our website. No phone calls or walk-ins, please.


$62,400.00 – $75,000.00 per year




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