John F. Kennedy Center for the Performing Arts
**Please submit a cover letter for consideration**
The Senior Press Representative for Institutional Projects is responsible for maintaining and positioning the public image of the Kennedy Center through local, national, and international media placements, new media, self-generated content and storytelling, and by influencing a range of internal platforms including the Center’s social media and website. The Senior Press Representative will manage the publicity and logistics for two of the Center’s marquee broadcast and fundraising events: Kennedy Center Honors (annually in December) and the Mark Twain Prize for American Humor (annually in the spring), working collaboratively with internal departments and serving as the chief liaison with Honorees and their support teams, managers, and publicists, broadcasters, as well as securing and managing broad national coverage for both events. In addition to this seasonal work, the Senior Press Rep position serves as the primary strategist and publicist for other institutional projects that fall outside of the core programmatic areas and will further promote the Center as an important landmark and destination in the United States, to include: international festivals, the new, permanent Art and Ideals: President John F. Kennedy exhibit, special “one-off” institutional events and partnerships, ongoing publicity for Center leadership and key programmers, support of fundraising events that require visibility, as well as ongoing activity at the REACH, the Kennedy Center’s new annex which opened in 2019.
As the Center embarks on its next 50 years, we commit to being a hub for innovation, impact, and integrity. To this end, we strive to be a more nimble organization poised to embrace risk and exploration with intention. The Center is not just a building; it is a campus that is alive with opportunity and a place where art is celebrated as essential to everyone. As we uplift our wide range of artistic genres on our stages, we are also uniquely positioned to realize the potential for national collaboration and partnership, upgrading our campus to be a more welcoming destination, and expanding our reach and impact through our digital platforms. This position will be central to the institution’s storytelling efforts and work across departments to deliver on the Center’s fervent belief that the arts can be used for life-changing non-arts outcomes. Special projects will vary and evolve from season to season. The Senior Press Rep will also provide additional media outreach and support as needed for other major events and happenings, artistic or otherwise, to ensure a high level of public awareness and achievement of the institution’s earned and contributed goals.
Duties and Responsibilities