Media Planner | Playbill

Media Planner

CATEGORY: Administrative

Situation Group

Job Details

DESCRIPTION

Overview

Situation Group, a leading digital marketing agency for entertainment, media and mission based brands, is seeking a full-time Media Planner with 2 years of experience. Situation Group has been honored with numerous workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune for our commitment to our workplace and our team members. In keeping with these values, a core element of this position is commitment to supporting both individual and team growth.

Role Overview

The Media Planner will manage digital media strategy for our clients including Broadway shows, Arts & Culture, and Attractions. The ideal candidate is detail oriented, highly collaborative, and has expert communication skills. This role creates and executes digital media plans based on client objectives & budgets in collaboration with our internal team members. Working with our Media Buyers, vendors and partners, you will drive the optimization and delivery of your media campaigns. The Media Planner provides in-depth analysis of the campaign progress in a way that translates to clear, actionable reporting for clients.

Responsibilities

  • Develop media strategy and approach to reach client goals and objectives
  • Attend internal and client-facing meetings, speaking to media campaign performance and strategy
  • Represent the agency’s POV on vertical-specific trends and the digital media landscape at large
  • Facilitate communications with external vendors and partners
  • Collaborate with Client Services & Creative Directors to provide plans that meet client objectives
  • Create annual and campaign-specific cross-platform tactical media plans, identifying KPIs and generating ongoing testing plans
  • Collaborate with Media Buyer team to QA campaign set up, targeting, and budgets prior to launch
  • Monitor campaign performance and recommend optimizations, in collaboration with Media Buyer team
  • Provide insights for client-facing reports; deliver report presentations to clients as needed
  • Manage, maintain, and clearly communicate budget status and considerations to Account and Media Buyers



Requirements

  • A minimum of 2 years of experience in digital media planning
  • Experience with/working knowledge of two or more of the following platforms:
  • Programmatic/Display, such as Google Campaign Manager and Display & Video 360 experience;
  • Paid social platforms, such as Facebook, Instagram, Twitter, LinkedIn Snapchat, Pinterest, Tik Tok
  • Proficiency in Microsoft Excel, Word, and PowerPoint
  • Ability to successfully deliver client-facing presentations

Situation is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • “Life Happens” time off (for unexpected occurrences)
  • Summer Fridays (Memorial Day to Labor Day)
  • Family Leave (Maternity, Paternity)
  • Short Term & Long Term Disability
  • Wellness Resources
  • Access to NYC entertainment and attractions

SALARY

60,000-75,000

HOW TO APPLY

APPLY ONLINE

https://apply.workable.com/j/6B13030921

APPLY BY POSTAL SERVICE

New York, NY

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