The Broadway Collective
New York, NY 10034
The Broadway Collective is seeking a highly experienced Marketing Manager to develop digital marketing strategy and support its implementation. We are an online musical theater education company based in New York City that provides four key programs: Hello Broadway, Broadway’s online academy; Hello Broadway Live, a 4 week online training program; Prescreen Prep, a college audition coaching program; and Gathered NYC, our summer intensive. LEARN MORE ABOUT THE BROADWAY COLLECTIVE
MEET YOUR TEAM
This full-time position reports to our Director of Operations. You will work closely with the CEO and manage the Marketing Coordinator and Marketing Assistant. You will be responsible for coordinating with several digital marketing contractors.
WHO WE ARE
The Broadway Collective is a training academy for young aspiring performers who dream about pursuing a career in the Musical Theatre industry. We prepare our students for success in the performing arts — and everywhere else in life, creating well rounded humans. Our team is composed of like-minded educators and performers who seek opportunities to challenge and develop students and push them towards their dreams.
DIVERSITY, INCLUSION + ANTI-RACISM
The Broadway Collective is a multi-million dollar educational company founded by a gay Black man.
It goes without saying, we believe that Black Lives Matter.
We are committed to creating an anti-racist, trans-positive, and inclusive environment in our workplace, in our classrooms, and on Broadway stages.
We celebrate diversity and provide equality and opportunity to our team, students, and their parents—regardless of their ability, background, race, or orientation.
OUR COMPANY CULTURE
The Broadway Collective has grown tremendously in the short five years of its existence. Founded by an artist, the company was built to help sustain and inspire other artists. Our team has a strong bond where everyone works together to make sure our students have the best possible experience. If you’re motivated to make a difference, this is the place for you.
WHO WE SERVE
The Broadway Collective trains forward thinking musical theatre students who choose to show up, do the work, and embrace stepping outside their comfort zone. We provide an emotionally supportive learning space, mentorship, structured curriculum, accountability, and direct access to the Broadway industry. This inclusive community of young artists–and the adults who support them–work towards their future by committing to process over product. By insisting on building better humans first, our students step into the world focused, courageous, resilient, and ready to achieve their highest potential.
DUTIES, RESPONSIBILITIES, AND EXPECTATIONS
Role: Marketing Manager
Position Type: Full-Time Employee
Reports to: Director of Operations
Marketing: This position is responsible for leading the planning, development, and execution of the organization’s marketing and advertising initiatives. The position will track conversion data and determine where adjustments need to be made in the campaigns to ensure we are always utilizing the most effective marketing efforts and are optimizing our campaigns. This is a strategic position and requires the ability to foresee our marketing needs at a high level and also the ability to implement and project manage. This position will be responsible for overseeing lead generation, lead nurture and conversion.
Enrollment: This position is responsible for leading the enrollment department in its initiatives. Enrollment team members will report directly to this position. You will be responsible for understanding and tracking enrollment metrics and milestones with the enrollment team and supporting them. You will be responsible for constantly reviewing and understanding the current enrollment process and how we can improve it. Creating a seamless flow from lead, lead nurture to conversion.