Marketing & Communications Manager | Playbill

Marketing & Communications Manager

CATEGORY: Non-Theatrical

Asolo Repertory Theatre
Sarasota, FL

Job Details


Position: Marketing & Communications Mgr Sarasota Florida

Reports to: Associate Marketing Director

Status: Exempt, Full Time, Annual, Salary high 40’s

Please apply:

Position Summary:

The Marketing and Communications Manager is an important part of the marketing and communications department. This position works alongside the Associate Marketing Director and Marketing Director on various marketing initiatives for productions, events and programs consistently looking for ways to grow audiences, build attendance and elevate the profile of Asolo Rep. Additionally, this role takes the lead on managing Asolo Rep’s digital platforms including website, email and social media along with supporting publicity and communication efforts. The Marketing & Communications Manager is a creative and responsive self-starter who displays enthusiasm for Asolo Rep’s mission, vision and programs.

Essential Job Functions:

· Manage campaigns and expenses for assigned projects seeking feedback from the marketing team on strategy; identify new opportunities to promote productions and programs while developing new audiences

· Assist with the development of strategies and campaigns for single ticket sales, program enrollment and contributions

· Monitor and maintain Asolo Rep’s website via Showtime, the CarbonHouse management dashboard; proactively identify outdated information and opportunities to enhance the user experience; engage with vendors to find solutions when necessary

· Maintain a schedule and build a wide range of email marketing communications using WordFly to support campaigns for ticket sales, event RSVPs and program attendance

· Leverage Google Analytics to drive strategy and regularly report on insights and KPIs that may be useful to organizational strategy

· Manage Asolo Rep’s Google Grant; structure and monitor campaigns that support the various productions and programs of the organization

· Manage, create and curate content for social media platforms including Facebook, Instagram and Twitter; maintain an active social media calendar using analytics to drive strategy and engagement setting appropriate KPIs and reporting accordingly; instinctively picks up a camera to capture content

· Assist Associate Marketing Director with press nights, photo calls, interview requests, press releases, press portal and other publicity activities; proactively looks for opportunities to elevate Asolo Rep on the regional and national stage

· Assist with the collection of materials for various publications including brochures and show playbills; coordinate production schedules with graphics to ensure timely execution


· Bachelor’s degree or equivalent in the areas of marketing/advertising/public relations/communications

· 5+ years related experience in marketing or communications; performing arts/live entertainment experience preferred

· Working knowledge of digital best practices; experience managing social media business accounts, Google Analytics, Google Grants and Google Tag Manager a plus

· Ability to leverage internal databases and first party data into successful marketing campaigns

· Demonstrates excellent time management, organizational and project management skills; and the ability to juggle multiple priorities and tasks

· Outstanding verbal and written communication, and listening skills are required; working knowledge of AP style; public relations experience preferred

· Strong copywriter with the ability to self-edit; understands the difference between sales, editorial and social media copy and effectively uses these styles of communication

· Competency in Microsoft Office and project management platforms (SharePoint, Basecamp, Slack, Teams, etc); comfortable working on Windows and iOS devices

· Familiar with Adobe Creative Cloud programs including Photoshop, Premiere and InDesign

· Working knowledge of Tessitura or similar ticketing system a plus

· Dedicated and responsive team player who enthusiastically supports the artistic vision and the performing arts

· Regularly attend Asolo Rep performances, programs and hosted events

· Some nights and weekends are expected

· Must be able to lift up to 50 lbs and stand for extended periods of time

· Asolo Rep is a fully vaccinated company. Proof of vaccination is required


May 13, 2022 -


high 40's




Sarasota, FL 34243


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