Classic Stage Company
New York, NY
US

DESCRIPTION

Classic Stage Company (CSC) seeks a Marketing & Communications Director to develop, design, and manage the organization’s creative marketing vision. The Marketing & Communications Director will be responsible for identifying when, what, and how CSC communicates to our current audience and the general public. The right candidate will direct overarching frameworks for reaching patrons building messaging programs and sales while communicating brand promises to the community and determining channels for reach.

high-level strategic thinking with hard content creation skills in print, digital, and street level marketing with the goal of increasing awareness of CSC, our productions, and our programs for new audiences.

CSC is a 55-year-old award-winning Off-Broadway theater company whose mission is to challenge the traditional perception of classic work by exploring and reimagining great stories across the world’s repertoire that illuminate our common humanity. Producing as many as four mainstage productions per season, CSC is a $4M organization that services an audience of more than 20,000 patrons per year. Situated on East 13th Street, CSC operates out of a unique and intimate venue of 196 seats where no one sits more than 20 feet from the stage. In addition to our productions, CSC is active throughout the year with creative development, audience engagement, and educational programs.

Our ideal Marketing & Communications Director is a creative, savvy, and enthusiastic performing arts administrator who is equally excited about membership strategy and social media. Managing external consulting relationships and creating internal continuity, they have the know-how to think big but can also execute the details. They love theater and love to inspire people to attend and engage with theater.

This position reports directly to the Managing Director and works closely with the Producing Artistic Director and incoming creative teams. They collaborate with all departments and supervise Box Office staff, as well as external vendors including press agents, advertising agencies, and key art designers as needed. They are committed to ensuring there is effective collaboration with stakeholders, and all efforts are aligned with CSC’s mission, vision, values, goals, and objectives.

Responsibilities

• Lead membership, ticketing, and pricing strategies to both build audiences and increase earned revenue.

• Oversee the company’s content calendar to ensure streamlined and effective messaging to all constituencies.

• Direct and execute all aspects of digital marketing communications including website, email newsletters, and social media platforms.

• Conceptualize the development of print and digital promotional materials, directing external graphic designers as needed.

• Hire and manage the Box Office staff.

• Collaborate on outreach efforts to increase the diversity of our audiences.

• Oversee auxiliary programming, including post-show conversations and digital content.

• Manage a data-driven advertising strategy in consultation with external agencies as needed.

• Oversee public relations in collaboration with an external press agency.

• Lead communication efforts across all departments of CSC including development, artistic, and education.

• Expand and increase CSC’s efforts in accessibility by implementing captioning, alt text, image descriptions, and other accessibility features across all digital media.

• Maintain and develop brand guidelines and an institutional voice that are consistent with CSC’s mission.

Qualifications

• The ideal candidate will possess 7 years of experience in marketing and communications; experience working in nonprofit performing arts, and particularly theater, is desired.

• Exceptional communication skills, including copy-writing and copy-editing.

• Strong graphic design eye with the ability to manipulate key art for emails and social media.

• Experience with the following software: Microsoft Office, ticketing/CRM software, Wordpress (or similar CMS platform), graphic design software (e.g., InDesign, Photoshop, Canva), and DotDigital (or similar email communications platform).

• A facility with social media including Instagram, Facebook, TikTok, YouTube, etc.

• Demonstrated experience with SEO and other key performance indicators to best leverage our advertising dollars.

• A working knowledge of the NYC theater world.

We recognize that it is improbable that all qualified applicants will possess 100% of these qualifications, so we encourage you to submit your materials even if your experience isn’t an exact match.

Compensation
This is an exempt, full time position, and additional hours will be required based on production schedule, including evenings and weekends. This is a hybrid position with the majority of the work required in person. Annual salary of $80,000 plus health insurance (medical, dental, vision) and access to 401k plan.

Please apply
If this position sounds like the right opportunity, please send us your resume along with a cover letter that tells us more about yourself beyond your work history. We'd love to know more about you and hear why you're interested in this role and what you're looking for in a new position. You can submit all of these materials via email to [email protected] with “Marketing & Communications Director” in the subject line.

The ideal candidate would be available to begin as soon as possible.

CSC is committed to being an anti-racist organization, and we believe that diversity and inclusion are critical in our hiring practices. CSC recognizes the responsibility we bear to make our theater a place where all artists, audiences, and staff feel supported and at home. To learn more about CSC’s commitment, we encourage you to visit classicstage.org/commitment.

CSC values diversity and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, parental status, military service, or other non-merit factor. In addition to federal law requirements, Classic Stage Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

The health and well-being of our artists, staff, and audiences is of utmost importance to us. CSC will be in compliance with all CDC, Federal, NY State, and NYC guidelines as well as union COVID-19 Safety Protocols for Off-Broadway Productions for Fully Vaccinated Companies. It will be a condition of employment that all CSC employees are fully vaccinated, which as defined by the CDC is more than 14 calendar days following receipt of a final dose of an FDA or World Health Organization authorized or approved vaccine and staying up-to-date on all authorized or approved boosters.

DURATION

Jun 12, 2023 -

SALARY

$80,000.00 – $80,000.00 per year

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