Marketing Associate | Playbill

Marketing Associate


John Gore Organization

Job Details


THE JOHN GORE ORGANIZATION is the leading developer, producer, distributor and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America,, The Broadway Channel, and Group Sales Box Office. Its productions span Broadway, Off Broadway, London’s West End, Japan and 47 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

At The John Gore Organization, a diverse, inclusive, and equitable workplace is one where all employees feel valued and respected and all voices are valued and heard. We are committed to fostering, cultivating and preserving a culture of equity, diversity, access and inclusion.

Job Title: Marketing Associate

Summary The Marketing Associate is a vital member of the Broadway Across America’s (BAA) Southwest office in Houston as part of BAA. The Marketing Associate assists the Director of Regional Marketing in the tactical implementation of advertising, digital, and public relations campaigns for all of our engagements in Austin, Houston, Dallas, San Antonio, and, as needed, Monterrey, Mexico.

Duties and Responsibilities

  • Executes advertising plans with direction from the Director of Regional Marketing; maintains communication with media reps, vendors, press agents, and venue partners.
  • Traffics all electronic, print and interactive ads for all engagements and season subscription campaigns
  • Collaborate with BAA national digital team in the planning, booking, execution, and reporting of digital ad campaigns.
  • Facilitates approval process with shows and our New York City headquarters to ensure all collateral is accurate and effective.
  • Maintains and/or coordinates all social media campaigns for the Broadway Series including consistent presence over all social media platforms and cross promotions; incorporates national Broadway and show updates to local Facebook, Twitter and Instagram accounts as needed
  • Interacts with Ticketing staff on promotional and trade ticket requirements
  • Maintains email blast schedules with venue partners and facilitates any outside email blast requests from local arts groups
  • Works with Director of Regional Marketing on creation of content, strategy, and targeting on email communications and verifies and schedules all SMS and email communications
  • Maintains brand consistency across all marketing collateral
  • Assists Group Sales and Sponsorship teams in creation and execution of collateral and promotional needs
  • Interacts with Playbill to proof and approve all show programs as needed
  • Attends partner marketing meetings/special committees to represent marketing team
  • Assists with securing and execution of special events, such as cast parties, promotional events and subscriber promotions
  • Actualizes marketing budgets and settlement delivery for every show and throughout the season subscription campaign as needed
  • Works with marketing staff in NYC and shows to develop new partnerships and third party promotions
  • Liaises with current grassroots promotional contacts and develops new partnerships for non-media promotional ideas
  • Supports local publicist with occasional press interviews or events, including escorting talent and overseeing interviews
  • Collects and submits advertising invoices to Accounts Payable in New York. Works with internal and venue partner accounting teams to manage client billing. Responsible for collection and creation of appropriate back up, accounting forms and reporting.
  • Manages the local Broadway Across America market webpages for Houston, Austin, San Antonio, and Dallas


To perform the job successfully, an individual should demonstrate the following competencies:

  • Cooperation
    1. Establishes and maintains effective relationships
    2. Active listener
    3. Offers assistance and support to co-workers
    4. Works cooperatively in group situations
  • Adaptability
    1. Able to work around unexpected changes of circumstance or workload
    2. Modifies a planned course of action based on new circumstances
    3. Changes communication style to achieve the best results
  • Functional Competencies
    1. Looks for ways to improve and promote quality
    2. Demonstrates accuracy and thoroughness
    3. Basic graphic design
    4. Knowledge of digital advertising
    5. Must be willing to work nights and weekends as needed.
    6. Reliable transportation to and from venue is essential
  • Team Orientation
    1. Fosters team cooperation
    2. Understands team roles and responsibilities
    3. Supports group problem solving

Education and/or Experience

  • Bachelor’s Degree in Communications, Marketing, Theatre or Arts Administration preferred.
  • Proficient in Excel and Word
  • Experience and knowledge with Google Sheets and Docs a plus

Communication Skills

  • Attention to detail, proof-reading, copy-editing skills
  • Ability to respond to common inquiries or complaints from customers, partners, or members of the industry.
  • Ability to write advertising, social media, and email copy that conform to prescribed style and format.
  • Ability to take a positive team approach to working with coworkers

Critical Thinking

  • Ability to work on multiple projects at a time with good time management skills in order to meet deadlines
  • Ability to prioritize projects based on deadlines, time needed to complete, and order of importance

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Fully vaccinated for COVID-19 per CDC guidelines preferred.


The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.

Salary requirements must be included for consideration.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.


The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.







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