Marketing Assistant | Playbill

Marketing Assistant


John Gore Organization

Job Details


  • THE JOHN GORE ORGANIZATION is the leading presenter, producer, distributor and marketer of Broadway theatre worldwide. Under the leadership of theater producer and owner John Gore, its family of companies includes Broadway Across America,, The Broadway Channel, and Group Sales Box Office. Its productions span Broadway, Off Broadway, London’s West End, Japan and 48 North American markets. It has won Tonys in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.

    At The John Gore Organization, a diverse, inclusive, and equitable workplace is one where all employees feel valued and respected and all voices are valued and heard. We are committed to fostering, cultivating and preserving a culture of equity, diversity, access and inclusion.

    Marketing Assistant


    The Marketing Assistant is a vital member of the Broadway Across America’s (BAA) North office in Minneapolis as part of BAA. This entry-level position assists the Vice President, North and Marketing Manager in the tactical implementation of advertising and public relations campaigns to ensure successful Broadway engagements in Appleton, East Lansing, Grand Rapids, Madison, Milwaukee, Minneapolis and Omaha.

    Duties and Responsibilities

    Supports, with guidance from Senior Staff, a healthy partnership between BAA, BAA Marketing in NYC, partners and Historic Theatre Group staff
  • Executes advertising plans with direction from the Senior Staff; maintains communication with venue partners, show representatives, and vendors
  • Manage coordination and tracking of production work on behalf of BAA and partners including, but not limited to, online and print ads, emails, website updates, and SEM; from the input of initial requests through to the completion, sending and/or trafficking of the finished assets to media outlets, email platform and printers when necessary
  • Place and track digital advertising efforts with oversight from national BAA Marketing Digital Team
  • Maintains email blast schedules with venue partners; works with Senior Staff on creation of content, strategy, and targeting on email communications
  • Facilitates approval process with shows and our BAA New York headquarters to ensure all collateral is accurate and effective
  • Interacts with Ticketing staff on presale, promotional offers, and third party offers to get created and operational
  • Verifies and schedules all email communications, SMS and CalReply
  • Manages the local Broadway Across America market webpages for the eight markets
  • Regularly communicates with all members of the team on the status of projects and materials
  • Maintains brand consistency across all marketing collateral
  • Assists Group Sales with creation and implementation of email communications
  • Assists with securing and execution of special events, such as season launch events, promotional events and subscriber promotions
  • Prepare advertising settlements by accurately accounting for all bills associated with media placements and expenses related to the show’s advertising budget
  • Works with internal and venue partner accounting teams to manage client billing. Responsible for collection and creation of appropriate back up, accounting forms and reporting
  • Collects and submits advertising invoices to Accounts Payable in New York
  • Actualizes marketing budgets and settlement delivery for every show and throughout the season subscription campaign as needed
  • Coordinate Lucky Seat lottery offers from BAA/partner teams acting as a liaison between market, Lucky Seat and the show
  • Support Senior Staff to maintain strategic plans and reports for BAA, partners and vendors
  • Works with BAA Marketing in NYC and shows to develop new partnerships and third party promotions
  • Attends partner marketing meetings/special committees to represent marketing team
  • Other duties as assigned


To perform the job successfully, an individual should demonstrate the following competencies:

  • Cooperation
    1. Establishes and maintains effective relationships
    2. Active listener
    3. Helps and supports co-workers for the best outcome of a project
    4. Works cooperatively in group situations
  • Adaptability
    1. Able to work around unexpected changes of circumstance or workload
    2. Modifies a planned course of action based on new circumstances
    3. Changes communication style to achieve the best results
  • Functional Competencies
    1. Looks for ways to improve and promote quality
    2. Demonstrates accuracy and thoroughness
    3. Self sufficient
    4. Knowledge of digital advertising
  • Team Orientation
    1. Fosters team cooperation
    2. Understands team roles and responsibilities
    3. Supports group problem solving


Qualifications aka KSAOs

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, the requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor’s Degree in Communications, Marketing, Theatre or Arts Administration or relevant work experience preferred Proficient in Excel and Word Experience and knowledge with Google Sheets and Docs a plus

Communication Skills

Attention to detail, proof-reading, copy-editing skills Ability to read, analyze, and interpret advertising plans, digital advertising reports and ticket sales reporting Ability to write marketing copy that conform to prescribed style and format. Ability to respond to common inquiries or complaints from partners, colleagues, or members of the industry. Ability to effectively present information to colleagues Ability to communicate with colleagues at all levels and fully execute tasks within deadlines

Critical Thinking

Ability to work on multiple projects at a time with good time management skills in order to meet deadlines Ability to prioritize projects based on deadlines, time needed to complete, and order of importance Able to create dynamic marketing strategies under the direction of the Vice President, North and Marketing Manager for each show to maximize visibility with target audiences Strong analytical and solution driven problem-solving skills Able to spot trends and anticipate marketing needs

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to:

Sitting, standing, and working on a computer Help on special events Escort talent or greet guests

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to:

An open office environment with frequent interruptions and employee traffic. Noise and distractions from productions and/or an active office setting Must be willing to work nights and weekends as needed


The above job description is not intended to be an all-inclusive list of duties and standards of the position. Employees will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

We offer competitive compensation including Vacation and Holiday Pay, health & welfare benefits, and a 401(k) retirement plan.

Salary requirements must be included for consideration.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.


All employees working in our offices or affiliated venues are required to obtain and maintain up-to-date COVID-19 vaccinations. Those (i) who are disabled or who have a qualifying medical condition that contraindicates a COVID-19 vaccination, or (ii) who objects to being vaccinated on the basis of a sincerely held religious belief, observance or practice may request an exemption from the vaccination requirement.


The John Gore Organization is an equal opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status or any other legally protected classification under local, state or federal laws.







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