Director of Marketing
CATEGORY: Administrative
Blumenthal Arts
Charlotte, NC
US
Job Details
DESCRIPTION
Blumenthal Arts seeks a strategic and creative Director of Marketing to drive revenue, audience growth, and brand visibility across its diverse programming. Reporting to the Chief Marketing Officer, this role leads event marketing, campaign development, and audience engagement for Broadway, attractions, concerts, community programs, rentals, and special events. The Director serves as Blumenthal’s Broadway marketing lead, managing relationships with producers, tour agents, and national marketing teams to represent the Charlotte market with excellence. This position provides hands-on leadership for the Marketing team, developing integrated campaigns that inspire audiences and deliver measurable results. The ideal candidate is a visionary marketing professional with expertise in live entertainment, strong leadership skills, and a passion for connecting audiences to the performing arts.
Your impact:
LEADERSHIP & STRATEGY
- Serve as the organization’s Broadway marketing lead, managing show assignments, agent relations, and market-specific strategy.
- Provide day-to-day leadership for Blumenthal’s Event Marketing and Creative Services teams.
- Partner closely with the Communications and Partnerships (CIP) team to align public relations initiatives, storytelling, and institutional messaging.
- Develop marketing plans that align with marketing goals and revenue targets.
- Integrate digital, grassroots, and creative disciplines into cohesive, results-driven campaigns.
SHOW & EVENT MARKETING
- Serve as senior liaison to Broadway producers, agents, and press representatives; manage marketing settlements and post-show reporting.
- Oversee strategy, budgeting, and execution for all Blumenthal-presented events, including Broadway, attractions, concerts, community programs, rentals, and festivals.
- Approve and monitor event marketing plans, ensuring on-brand creative, targeting, and financials.
- Collaborate with Ticketing and Revenue Management on pricing, dynamic adjustments, and on-sale schedules to track sales patterns and audience trends
- Supervise relationships with national and local publicists, broadcast outlets, and press partners.
CREATIVE & BRAND DEVELOPMENT
- Lead the creative team to guide design and creative production for all campaigns and brand moments.
- Ensure campaign materials reflect Blumenthal’s brand, tone, and visual standards.
- Collaborate closely with other departments to maintain a consistent brand presence across digital and traditional channels.
- Strengthen Blumenthal’s brand presence in regional and national media markets.
AUDIENCE DEVELOPMENT & COMMUNITY PROGRAMS
- Oversee promotional and audience development initiatives, including Club Blume, Out on the Town, and other social programs.
- Partner with the Community Impact and Education teams to align messaging and shared goals.
- Identify opportunities to engage new audiences through partnerships, grassroots marketing, and cultural collaborations.
DATA, ANALYTICS & INNOVATION
- Collaborate with the ticketing and revenue management teams to monitor campaign performance, ticket trends, and ROI.
- Utilize data and reporting to refine targeting, creative, and spend allocation.
- Stay current on Broadway and live-entertainment marketing trends, leveraging insights to evolve Blumenthal’s strategy.
TEAM LEADERSHIP & COLLABORATION
- Supervise all marketing team members.
- Foster a collaborative, high-performing team culture on creativity, accountability, and shared success.
- Mentor team members to develop their strategic, creative, and leadership capabilities.
- Work cross-functionally with Ticketing, Development, Education, Partnerships, and Executive teams to ensure alignment.
Who We Are:
For 31 years, Blumenthal Arts has been presenting the best of Broadway which has established us as a top-ten touring market. Along with hosting and investing in Tony Award-winning Broadway, we shape the future of arts through new and original works we help produce and by nurturing artists. We support local artists, like our award-winning Slam Charlotte poets, Blumenthal Fellows, and 16 resident companies that share our stages. We present the Charlotte International Arts Festival and innovate with cutting edge immersive projects. We infuse more than $80 million annually into our local economy and ensure access through our Arts For All Access Grants, which serve thousands of individuals each year with free and subsidized tickets and programs.
We are a diverse team of leaders, innovators, transformers, and collaborators who believe in the inspirational and uniting spirit of the arts. Our mission to use the arts as a catalyst for education, community connectedness, and economic growth drives our work. Our team infuses skills from various backgrounds and industries to continue to provide art excellence to the Charlotte community.
Why Join Us:
We prioritize our employees’ well-being by offering a comprehensive benefits package that not only includes competitive compensation but also emphasizes work-life balance. Our employee-forward approach fosters an environment where individuals can thrive both personally and professionally.
Our benefits package includes:
· Medical insurance with no-cost premium for employee only coverage, plus FSA and employer-funded HRA options
· Paid vacation, sick leave, and holiday time to recharge with your loved ones
· Life Balance Reimbursement up to $125 a month for qualifying expenses such as transportation, parking, and wellness-related memberships
· Flexible schedules
· Complimentary tickets
· Vision and dental insurance
· Retirement savings with a 3% employer match to help secure your future
· And more!
Skills You’ll Bring:
· Bachelor’s degree in marketing, advertising, communications, or related field
· At least 10 years of progressive marketing experience, including at least 5 years in a supervisory role.
· Proven success leading marketing for Broadway tours, performing arts centers, or live entertainment.
· Strong understanding of media buying, publicity, digital integration, and audience segmentation.
· Exceptional leadership, collaboration, and communication skills.
· Creative problem-solver with strong financial acumen and experience managing complex budgets.
· Passion for live performance, storytelling, and community engagement.
· Visionary and detail-oriented leader with a deep understanding of Broadway and touring markets.
· Inspires collaboration and creative excellence across departments.
· Analytical and strategic thinker with a results-oriented mindset.
· Calm, confident presence under pressure with exceptional organizational skills.
SALARY
$77,300.00 – $106,300.00 per year