Director of Marketing


Director of Marketing


Denver Center for the Peforming Arts
Denver, CO 80214

Job Details


Company Overview

The Denver Center for the Performing Arts (DCPA) is one of the largest non-profit theatre organizations in the nation, presenting Broadway tours and producing theatre, cabaret, musicals, and innovative, immersive experiences. Last season the DCPA engaged 892,000 visitors and generated nearly $131 million economic impact in ticket sales alone. Additionally, DCPA Education engaged nearly 142,000 students of all ages through classes, in-school programs, and student matinees.

“We engage and inspire through the transformative power of live theatre.”


Culture Statement 

For more than 40 years, creativity and community have been the foundation of the Denver Center for the Performing Arts’ success. As a leading cultural organization in the Rocky Mountain West, we are actively participating in a cultural evolution of belonging and anti-racism. Our commitment to reflect the diversity and priorities of our community — in our workplace, audience and programming — has never been more present. 

 We believe that the theater can transform us — and be transformed by us. We invite you to be part of our Team. 


Job Purpose

The Denver Center for the Performing Arts (DCPA) is looking for a Director of Marketing to join our team.  Our ideal candidate is someone who is both an imaginative and data-driven marketer, who loves budgeting and reporting just as much as they love being part of the creative process for new theatrical experiences. We need a team-spirited and experienced leader who is committed to creating and fostering an inclusive culture for teammates and audiences. Our next Director of Marketing will be a tenacious and optimistic individual capable of balancing complex priorities, budgets, and deadlines in a fast-paced environment, while always having an eye on what is in the best interest of the DCPA. We value flexible, positive, and curious thinkers, and we love a good sense of humor, too.

This position reports to the Vice President of Marketing and oversees marketing for DCPA’s locally produced lines of programming: Theatre Company, Off-Center, and Theatre for Young Audiences, plus organizational Audience Development efforts and special projects.


Duties and Responsibilities

  • Generates and oversees marketing strategies and campaigns for a wide spectrum of locally produced theatrical productions, including all DCPA Theatre Company mainstage classics, musicals and World Premieres; Off-Center immersive and adventurous experiences; and Theatre for Young Audiences shows (approximately 12 – 18 productions per season). Responsible for sales of $5M - $8M in earned revenue through single ticket and subscription sales annually. Oversees multi-year subscription goals, strategies, and campaigns.
  • Serves as a vital member of the artistic leadership team and primary marketing point of contact for season planning and budgeting. Represents artistic team within the marketing department (and vice versa) to ensure marketing is in alignment with the programming vision and execution. 
  • Works in partnership with Director, Insights & Strategy to create and report on revenue, sales, and impact goals, including developing dynamic pricing and inventory management strategies. Utilizes a data-driven approach to test, review, iterate, and advance strategies. 
  • Manages and reconciles multiple annual expense budgets totaling $1M - $2M.
  • Collaborates with internal channel experts in email, digital, web, social, PR, and media, and external advertising/vendor contacts to plan dynamic campaigns. 
  • Supervises Marketing Coordinator who is responsible for project coordination and administration. 
  • Works closely with Broadway marketing team to integrate campaigns into institutional plans.
  • Collaborates with internal and external creators on key asset creation, including original artwork, messaging, video, and other content to support show and season campaigns. 
  • Supervises Audience Development Manager who is responsible for initiatives and programs that support the active, intentional, and ongoing engagement of communities that are underrepresented in our current audiences, to grow our audiences to reflect the diversity of our Denver metro community. Advocates for and supports Audience Development efforts. 
  • Ensures the integration of DCPA’s Equity, Diversity and Inclusion values in marketing and communication touchpoints 
  • Builds and maintains strong partnerships throughout the organization to advance cross-functional initiatives, especially in Ticketing and Audience Services, Information Technology, Development, Education, Community Engagement, and Events. 
  • Supports the mission and values of the DCPA by modeling and encouraging behaviors that exemplify respect, engaging in the diversification of our team, maintaining a safe and supportive working environment, and demonstrating a degree of cultural competency that enhances relationships within the organization and community
  • This position requires working and overseeing production-related events, such as photo shoots, dress rehearsals, opening night celebrations, and the Colorado New Play Summit. These events take place on evenings and some weekends.
  • Other duties as assigned.



We are looking for candidates who:
  • Are hardworking, passionate, and committed to promoting and supporting theatre. 
  • Have a minimum of 5 to 7 years of experience in marketing, advertising, communications, or another area with related responsibilities. 
  • Previous live event marketing experience, particularly in the performing arts space, strongly preferred.
  • Have a BA in marketing, arts administration or related field, or have equivalent experience
  • Are eager to learn new things and are not afraid to try something new.
  • Are inspiring and motivating supervisors.
  • Have excellent time management and organizational skills.
  • Are expert communicators and negotiators.
  • Have a collaborative spirit and a positive, can-do attitude.
  • Are comfortable working under pressure and hitting deadlines.
  • Appreciate and assimilate constructive feedback.
  • Have integrity, candor, authenticity, and a high degree of personal responsibility.
  • Experience with ticketing systems (AudienceView, Tessitura, PatronManager, etc) and Denver metro market a plus. 


Supervisor Responsibilities

Direct Reports (2)

Marketing Coordinator

Audience Development Manager

Dotted line (1)

Communications Manager


Working Conditions

This position operates in a hybrid office environment in which select days may be remote.  This role routinely uses standard office equipment such as a computer, phone, photocopier and filing cabinets. This position requires working some nights and weekends.


Physical Requirements

While performing the duties of this job, the employee is regularly required to talk or hear, and consistently communicate over the phone, email and in person throughout scheduled shift. The employee frequently is required to move around the office and work environment, use hands to handle or feel; and reach with hands and arms. Additionally, this job equires the ability to travel to and from the Helen Bonfils Theatre Complex (theatre venues).



Full time positions include the following benefits:

Medical, Dental, Vision, Disability, Flexible Spending Accounts, Life Insurance and Pet Insurance

401k Plan with employer contributions

Time off benefits including personal days, sick days, vacation days and 10 paid holidays.

Compensation:  $68,783 - $89,235 Annual Salary 


In order to provide high quality, culturally competent care to our patrons, students, guests and team members, it is of highest importance that our hiring practices reflect our values by offering an environment that celebrates diversity and embraces inclusion. All of our team members – regardless of race, ethnicity, sexual orientation, gender identity, age, language, abilities/disabilities, socioeconomic status, geographic region, or other defining characteristics – should feel welcome and valued. 


July 26, 2021 -


$68,783 - $89,235