DESCRIPTION
The Sheen Center for Thought and Culture
Director of Engagement
September 2023
Background and Purpose
Located on Bleecker Street in New York City, the Sheen Center for Thought and Culture is where art and
spirituality meet. As an extension of the Archdiocese of New York, the Center works to increase dialogue
and discussion on topics related to the Catholic faith, understanding, and civility in today’s world. It is a
haven for the arts and provides a platform for provocative conversations about diverse and inclusive
aspects of humanity as seen through the creative lens of faith and respect. The Center holds several
artistic and thought-provoking events throughout the year.
With a goal of increasing in-person event attendance and online engagement, the Center is hiring a
Director of Engagement to both market the organization and ensure a memorable brand experience for in-
person and online visitors and guests. He or she will be evaluated based on strategic-goal setting; develop
programs to increase customers and increase their engagement with the Center; and reporting on the
success of initiatives.
Essential Job Duties
Overall
Understand the Sheen Center brand and ensure the brand vision, mission, and values are
expressed and appreciated by all audiences.
Marketing
Develop an annual marketing plan that includes rationale, budget planning, and projected in-
person attendance and online engagement.
Manage marketing efforts, including communications and website; digital and traditional
marketing campaigns; direct mail, email marketing, and the related database of names; and social
media.
Report on impact of Marketing in a manner that is consistent with the goals of the organization.
Customer Experience Marketing
Develop strategy for engaging current patrons so that they grow in loyalty and advocacy for the
Sheen Center.
Work collaboratively with Sheen Center operations and fundraising to continually improve patron
experience.
Develop practical market research on customer expectations and experiences. Oversee execution
and reporting of this market research.
Use methods to evaluate customer experience and report on this metric.
Be the voice of the patron in supporting organizational decisions and communications.
Community Engagement
Supervise Community Outreach Personnel and ensure the efforts align with the brand, vision,
mission, and values of the organization.
Education & Skills
B.A. or higher with emphasis in Marketing
Minimum of 5 years’ experience in marketing, public relations, advertising
Ability to manage all social media platforms
Knowledge of Mailchimp, WordPress, Canva, or the like
DURATION
Oct 1, 2023 -
SALARY
$90,000.00 – $100,000.00
per year
