Commercial Theater Institute's 32nd Annual Weekend Intensive Held April 19-21 in NYC; Four New Musicals Presented
By Michael Gioia
The Commercial Theater Institute, the New York City-based program committed to the development and training of emerging producers, offers its 32nd annual "3-Day Weekend Producing Intensive" April 19-21 at the Snapple Theater Center in Manhattan. For the first time, the three-day course features a concentration on the creative development process and includes the presentation of four new musicals.
At the 2013 intensive, four new musicals currently in development, and participants in previous NAMT (National Alliance of Musical Theatre) Festivals of New Musicals, are presented. They are followed by a discussion and analysis of their commercial creative potential.
The conference promises "practical information of interest to prospective producers, general managers and investors." Sessions consist of presentations and panel discussions with experienced producers, general managers, entertainment attorneys, press representatives, advertising and marketing directors, designers and more, all of whom offer specific case histories that explore the various methods of developing theatrical productions.
"The conference is open to anyone interested in producing, co-producing, or investing in the commercial theatre — Broadway, Off-Broadway, touring Broadway and elsewhere," said CTI executive director Jed Bernstein in a statement. "This year's line-up is especially well-rounded, combining all of the cornerstone sessions with a focus on the creative development process. It is a terrific introduction to the entire CTI curriculum."
On the programs at CTI, Bernstein previously told Playbill.com, "There are a couple areas that people are most interested in. One of them is investors and money raising. That's the [topic] that has a great cloak of mystery around it for people who haven't [produced] before and where people are particularly hungry for information and advice. The other useful [topic] is understanding the financial and capital structure of the industry — what are the deals, how are shows capitalized and organized… So I would say those are two key areas. And, the whole area of marketing and promotion…because the rest of it isn't worth anything if people don't show up to see your show!"
For more on CTI, read the earlier Playbill.com interview with Bernstein here.
For more information, visit CommercialTheaterInstitute.com.
Here's a glance at the shows that will be presented at the three-day intensive:
The Legend of Stagecoach Mary:
How Can You Run With a Shell on Your Back?
The Trouble With Doug
The Circus in Winter
CTI, now in its 31st year, is a project of Theatre Development Fund (TDF) and The Broadway League. The nation's only formal program, which specifically trains commercial theatre producers, CTI provides "resources and guidance to individuals interested in the various paths one can take towards creating commercial productions for the stage."
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