Broadway Box-Office Analysis, April 14-20: If/Then, Lady Day and More Boast Almost-Full Audiences

By Robert Simonson
22 Apr 2014

Playbill's newest weekly feature examines the box-office trends of the past week.



Numbers were up considerably this past week, jumping from a box-office total of $28,579,879 last week to $35,365,319. Almost every one of the 37 shows on Broadway saw a bump in gross.

The leap coincided with spring break at most New York city schools, and many shows played at capacity, including A Raisin in the Sun, Cabaret, Hedwig and the Angry Inch, Mamma Mia!, Matilda The Musical, Newsies, The Book of Mormon, The Lion King, Wicked and Violet.

The latter, starring Sutton Foster, opened April 20 to positive reviews. How those notices will effect the production coffers remains to be seen. In the meanwhile, while houses are full, the box-office receipts are only 37% of the possible. That number, however, reflects a number of press performances over the past week.

Other shows played at 97% or more capacity, including The Phantom of the Opera, Pippin, Les Miserables, If/Then, Kinky Boots, Lady Day at Emerson's Bar & Grill and Of Mice and Men. Lady Day, arguably, benefitted from opening to good reviews last week; the Audra McDonald starrer saw a box-office increase of nearly $100,000 over the previous week.

Among the shows that are commanded by Broadway's box-office iron men: Raisin with Denzel Washington collected near 120% of its box-office potential; and Hedwig with Neil Patrick Harris, still in previews, garnered 98%; while The Cripple of Inishmaan with Daniel Radcliffe, following a string of press performances, brought in only 66%.

Cinderella, still chugging along at the Broadway Theatre, enjoyed its third highest-grossing week ever, with a total of $1,412,944. Audience capacity was 97%.