Although it has tapered off in recent years, the era of the British mega-musical was dominant on Broadway throughout the 1980s and much of the 1990s. Evita was really the first of these shows; the original 1978 West End production was essentially copied — and branded — for Broadway and subsequent reproduction all over the world for years to come. This formula would be repeated with major blockbusters Cats, Les Misérables and The Phantom of the Opera, and has become the standard for how hit Broadway musicals are produced and marketed on a global scale today, as in the case of Wicked or Chicago.
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